Istanbul, December 02, 2024.

Turkish Airlines, the airline that flies to more countries than any other, hasannounced its sponsorship for the 3rd World Sport Tourism Congress (WSTC), organized by the World Tourism Organization (UN Tourism)and the Government of the Region of Madrid (Comunidad de Madrid). Under the theme ‘Tourism and Sport Creating a Lasting Legacy for Destinations’, the event is being held at the iconic Santiago Bernabéu Stadium in Madrid on 28-29 November, bringing together leaders and experts from around the world to promote sport tourism as a driver of sustainable development.

WSTC, which brings together representatives from governments, sports organizations, tourism companies and other key players, will explore innovative ideas, best practices and knowledge on the subject, including its economic impact, its contribution to the Sustainable Development Goals (SDGs) and strategies to effectively promote destinations through sport events and sponsorships.

As a global sponsor of sports, Turkish Airlines has consolidated its presence in disciplines such as basketball via Turkish Airlines EuroLeague, in football by supporting global teams and events along with a constant presence in other sports such as golf and polo. These sponsorships underline flag carrier’s commitment to sports and culture, promoting sports tourism and reinforcing its mission to connect people with their passions through unforgettable experiences.

Beyond connecting people and destinations, Turkish Airlines is also committed to sustainable practices by supporting the development of industries that contribute to economic growth, and setting itself the goal of becoming carbon neutral by 2050 based on its 'Tomorrow On-Board' initiative.

Outlining a strategic path to achieve its 2050 carbon-neutral target, company’s goal is to develop and maintain its efforts in sustainability, primarily by reducing carbon emissions in line with the Sustainable Development Goals (SDGs) and the objectives of the International Air Transport Association.

The sponsorship of this congressunderlines the fundamental role of Turkish Airlines in facilitating mobility and connection between people from different continents and cultures. With a network of over 350 destinations in 130 countries, Turkish Airlines offers unparalleled access to sports enthusiasts and athletes, who travel the world for unique experiences and participate in large-scale sporting events.