Gurugram, December  2024.

Imagine having less stress and more time. Picture getting the help you need before you have to ask. In the era of mobile AI, the freedom to focus on what matters most to you isn’t a dream, it’s reality — and it’s coming soon to Galaxy.

A few weeks ago, we launched the One UI 7 beta program. It marked the start of a new era with the first AI-integrated operating system, a true AI platform that vastly improves mobile experiences for users through unprecedented personalization.

Galaxy’s approach to AI personalization, from our launch of the first AI phone to our continuous innovation of on-device AI, is to never compromise on privacy. We know you want the benefits of mobile AI that truly understands you. You want a phone, tailored to your lifestyle, that adds to what you can do while removing everyday barriers — all with no risk of personal information being misused.

In anticipation of the next standard-setting Galaxy S series smartphones, we’re giving Galaxy users greater peace of mind alongside greater personalization. That’s why we’ve created the Personal Data Engine, a powerful privacy advancement that ensures on-device, cross-app personal data protection.

Personalized data is stored in a secure space, carefully safeguarded by an encryption key that’s managed by Knox Vault. That’s the same trusted platform used to secure the most sensitive information on your smartphone, such as your biometric data. And as an added layer of protection, post-quantum cryptography future-proofs the security of your data against rising quantum computing threats.