Gurugram,  January, 2025.

Samsung, India’s largest consumer electronics brand, has launched its ‘Big TV Days’ campaign to celebrate the New Year and Republic Day season. Offering unmatched deals on its premium big-screen TVs, including Neo QLED 8K, Neo QLED 4K, OLED and 4K UHD TV models, the campaign will run from January 3 to January 31, 2025.

Consumers looking to elevate their home entertainment experience can benefit from incredible offers, including free Samsung TVs worth up to ₹204,990 and free soundbars worth up to ₹99,990 with select purchases. Bringing the best-in-class viewing experience to homes across the country, Samsung’s premium range of TVs deliver life-like picture quality, powered by AI upscaling and innovative technology, making every frame sharper, more immersive, and true to life. Ushering a new year along with a revolutionary audio-visual experience, customers can also avail up to 20% cashback, zero down payment, and lowest EMI options with a tenure of up to 30 months. These attractive deals will be available on Samsung.com, leading online portals and Samsung retail outlets across India.

 “At Samsung, we are redefining home entertainment with our ‘Big TV Days’ campaign, offering unmatched deals on our premium AI-powered TVs. Designed to deliver stunning visuals, immersive sound, and smart connectivity, these televisions transform living spaces into cinematic hubs. Samsung televisions take the style quotient several notches higher while providing complete security enabled by Samsung Knox. We are excited to bring next-level viewing experiences to consumers across India with added benefits in the New Year," said Viplesh Dang, Senior Director, Visual Display Business, Samsung India.

The new offers are aimed to democratize AI technology and make Samsung’s latest range of premium TVs more accessible to consumers. Powered by AI upscaling and AI optimisation, Samsung’s premium AI TVs breathe life into consumer’s content. Samsung TVs make it easier than ever to escape into the action of every scene with Q-Symphony & Dolby Atmos, multi-dimensional sound that is played from every corner of the screen, elevating the viewing experience to that of a movie theatre. Additionally, keeping user’s privacy under lock and key, Samsung Knox security protects the TV and its connected devices from unauthorized activity.

Powered by AI and Quantum Matrix Technology, these TVs display unparallel contrast, clarity, and brightness, delivering a cinematic adventure in every living room. Underscoring its commitment to democratizing AI and transforming TV-viewing experience for Indian consumers, Samsung ‘Big TV Days’ sale offer the perfect blend of innovation, premium design, and exceptional value. The new offers are available on 98”/85”/77”/75”/65”/55” sizes across the Neo QLED 8K, Neo QLED 4K, and OLED TV range.

Neo QLED 8K

Samsung’s Neo QLED 8K range is powered by the NQ8 AI Gen2 Processor, which enables AI-powered content viewing experience, providing life-like picture quality. The NQ8 AI Gen2 Processor is powered by 256 AI neural networks that help transform both picture and sound to deliver an 8K experience, whether its streaming OTT services, playing video games or watching live sports. Samsung’s Neo QLED 8K TVs also come with the Motion Xcelerator Turbo Pro for creating consistently crisp visuals and blazing-fast speeds for high-speed gaming.

Neo QLED 4K

Samsung’s Neo QLED 4K line-up is powered by the NQ4 AI Gen2 Processor, which breathes life into almost any content, rendering it in stunning 4K resolution. Enhanced by Quantum Matrix Technology, the screen ensures impeccable contrast even in complex scenes. With the world’s first Pantone Validated display for colour accuracy and Dolby Atmos for an immersive audio experience, the Neo QLED 4K range of TVs raises the bar for an ultimate 4K experience.

QLED TV

Samsung's QLED TV provides stunning picture quality with Quantum Dot technology. Boasting 100% colour volume, this TV ensures that colours remain true and vibrant at any brightness level. Its ultra-slim design blends seamlessly into any home, adding a touch of elegance to living spaces.

OLED TV

The world’s first glare-free OLED TV eliminates unnecessary reflection while preserving deep blacks and clear images under any lighting condition. Powered by the same formidable NQ4 AI Gen2 Processor, Samsung’s OLED TVs boast features like the Real Depth Enhancer and OLED HDR Pro, bringing picture quality to new heights. Additionally, with features such as Motion Xcelerator 144Hz ensuring smooth motion and quick response rates, Samsung OLED is the ultimate choice for gaming. Complemented by sleek designs, these OLED TVs elevate the viewing space.