Raichur, 12 February 2025.

Reinforcing its commitment to promoting health, hygiene, and sanitation awareness among young minds,Toyota Kirloskar Motor (TKM) today announced the successful culmination of the Annual District-Level Quiz and Drawing Competitionunder ABCD (A Behavioural Change Demonstration) program, held at Raita Bhavana, Raichur.

Launched in 2015, the ABCD program has played a key role in promoting behavioural change around sanitation and hygiene across Karnataka, with a strong focus on the Ramanagara district. Revitalized in August 2023, the initiative has now been implemented across400 government schools in Raichur, positively impacting over65,347 students. Aligned with the national "Swachh Bharat Abhiyan" mission, the program strengthens India's commitment to building a cleaner and healthier future.

To promote student engagement and community development, the competition served as a platform for open discussions on sanitation and hygiene, challenging taboos and fostering a spirit of healthy competition. Enthusiastic participation marked the event, with students demonstrating their knowledge and creativity through quiz rounds and artwork focused on sanitation and hygiene. Winners were honoured with awards, motivating them to continue championing cleanliness and healthy practices.The competition also highlighted the program's impact, as students actively engaged in spreading awareness within their families and communities, exemplifying a successful child-to-community approach.

Mr. K.D. Badiger, Deputy Director of Public Instruction (DDPI)-Admin, Raichur said, “Education is the foundation for building a better society, and awareness about hygiene and sanitation plays a key role in this process. The ABCD program has significantly contributed to enhancing students’ understanding of cleanliness, and it is encouraging to witness their active engagement in such meaningful initiatives. Toyota Kirloskar Motor's commitment to this cause is commendable, and I am confident that these efforts will lead to positive changes not just in schools, but in the community at large. Let us continue to support such endeavours and ensure that our future generations grow up with a strong sense of responsibility towards hygiene and cleanliness.”

Sharing his thoughts,Mr. Sudeep S Dalvi, Chief Communication Officer, Senior Vice President & Head State Affairs, Toyota Kirloskar Motor said“At Toyota Kirloskar Motor, we strongly believe that children are key agents of change. Through initiatives like the ABCD program, we aim to instil essential hygiene and sanitation habits that will not only benefit students but also extend to their families and communities. By equipping young minds with the right knowledge and encouraging them to take responsibility for their surroundings, we hope to see a long-lasting impact on sanitation practices. We are truly inspired by the dedication and enthusiasm demonstrated by the students today, and it reinforces our commitment to continuing this journey of creating a healthier and cleaner environment for all.”