New Delhi, March, 2025.

In a remarkable feat of scale and innovation, Coca-Cola India and SLMG Beverages have set a Guinness World Record for the largest temporary display of chilled drinks. This record-breaking achievement, accomplished at Maha Kumbh in Prayagraj, underscores the companies’ shared vision of delivering refreshing experiences while setting new industry benchmarks.

The iconic display, spanning 250 feet, featured a 100-door cooler wall packed with 32,737 chilled bottles, creating an awe-inspiring spectacle at Maha Kumbh. Officially recognized by Guinness World Records, this milestone is a testament to Coca-Cola India and SLMG Beverages’ commitment to excellence, operational scale, and ability to create unforgettable moments for millions of visitors at this historic gathering.

Sundeep Bajoria, Vice President of India Operations at Coca-Cola India, said, "Our Guinness World Record-winning cooler wall sets a new global benchmark in innovation and execution. As visitors gathered at one of the world’s largest events, our partnership with SLMG Beverages ensured seamless hydration for all at a massive scale. This aligns with the Uttar Pradesh government’s efforts to deliver a world-class Maha Kumbh, showcasing India’s heritage on the global stage."

Costin Mandrea, Chief Executive Officer, SLMG Beverages said, "The strategy behind this innovation was to ensure hydration for millions at the Maha Kumbh. Setting a Guinness World Record with Coca-Cola India demonstrates SLMG’s ability to execute at scale while delivering refreshing chilled beverages to all. This achievement reflects our commitment to innovation and quality hydration, driven by a shared vision for growth and impact.”

This milestone sets a new reference point for large-scale activations at global events, showcasing logistical precision required to create such an expansive chilled beverage display.