Gurugram, May 2025.

Samsung, India’s largest consumer electronics brand, announced the launch of its new range of AI-powered QLED TV and Crystal Clear 4K UHD TV, available on Amazon, Flipkart, and Samsung.com starting May 1, 2025.  Designed to deliver the ultimate home entertainment experience, the new lineup includes the QLED series - QEF1, equipped with cutting-edge AI technology, and the Clear 4K UHD series – UE81, UE84, UE86, engineered to provide exceptional clarity, color, and detail for an immersive viewing experience.

At the center of the launch is the QLED TV, featuring Real and Safe Quantum Dot Technology to deliver stunning color accuracy and durability. Featuring True Quantum Dots for unparalleled color precision, these TVs are also free from Cadmium, a harmful substance known to be a cancer-causing agent, ensuring both safety and superior performance.

Powered by Samsung’s latest Q4 AI Processor, the TV analyzes and optimizes content in real-time with sharper visuals, clearer sound, and a more personalized viewing experience. Leveraging Samsung Vision AI, it intelligently enhances picture quality by recognizing scenes, objects, and faces for lifelike details, while also ensuring precise color volume with Pantone Validated Colors for true-to-life hues. To ensure peace of mind, the TV is secured with Samsung Knox Security, protecting users’ data and connected devices. Additionally, the new lineup offers access to Endless Free Content, delivering a world of entertainment with no additional Cost.

Samsung’s new UHD models deliver crystal-clear 4K resolution, powered by the advanced Crystal 4K Processor, ensuring sharp and vibrant visuals. With 4K Upscaling, the models also enhance lower-resolution content to near 4K quality. Featuring PurColour, they offer lifelike colors for a truly immersive viewing experience. The integrated OTS Lite technology delivers dynamic sound with virtual top channel audio, creating an enriched audio experience. With access to endless free content, these models make premium entertainment accessible to a broader audience.

Viplesh Dang, Senior Director, Visual Display Business, Samsung India, said, “At Samsung, we continuously push the boundaries of innovation to deliver products that redefine home entertainment. With launch of our AI-enhanced QLED and Crystal Clear 4K UHD TVs, we are elevating the viewing experience for consumers, offering advanced entertainment. These models, powered by Samsung Vision AI, deliver intelligent scene recognition for enhanced picture quality, making every frame more immersive. This launch reflects our dedication to delivering intelligent viewing experiences to more homes, meeting the evolving needs of our consumers with innovation, convenience, and reliability”