New Delhi, May 2025.

Coca-Cola India announced its partnership with the National Restaurant Association of India (NRAI) at the 4th Edition of the NRAI Food Delivery Summit 2025, held at Le Meridien, New Delhi. This collaboration marks the official launch of Coca-Cola Foodmarks 2.0, an initiative that celebrates India’s most iconic culinary destinations. Each foodmark spotlights places where the perfect meal, the perfect moment, and an ice-cold Coca-Cola come together to create unforgettable food landmarks.

Inspired by culture and powered by the Real Magic of Coca-Cola, Foodmarks 2.0 is built on the successful collaborations with legendary establishments like Paradise in Hyderabad and Embassy in Delhi’s Connaught Place. Creating moments of connection, culture, and refreshment, Coca-Cola and NRAI are scaling the program to new heights by collaborating with India’s most loved restaurants to drive culinary discovery and enrich India's food culture. This initiative not only strengthens industry partnerships but also opens new avenues for restaurants to become part of India’s evolving cultural narrative.

Abhishek Gupta, Chief Customer Officer, Coca-Cola India said “This partnership with NRAI reflects our commitment to building platforms that drive growth for India’s restaurant industry. Foodmarks 2.0 turns iconic dining experiences into cultural destinations, fueled by the Real Magic of connection and discovery. At the core of every Foodmark is the simple pleasure of a hot meal, shared with an ice-cold Coca-Cola. Together, we are creating new opportunities for restaurants to become landmarks in India's culinary landscape.”

Sagar Daryani, President NRAI & CEO & Co-Founder, Wow! Momo Foods Pvt. Ltd. said, " Restaurants have always taken pride in their recipes, their stories, and their journeys. But in today’s world, excellence alone isn’t enough, discovery matters just as much. Coca-Cola Foodmarks addresses this opportunity by celebrating what makes each restaurant special and bringing it to the forefront. Given its global success, we believe India’s diversity of cuisines makes Foodmarks an even stronger fit, delivering authentic content and real visibility for the industry.”

With Foodmarks 2.0, Coca-Cola India and NRAI are ushering in a new chapter in India’s food culture. By uniting the country’s diverse flavors with an ice-cold Coca-Cola, the initiative is set to create lasting food landmarks that resonate with people. As the program expands, it will continue to strengthen the connection between people, food, and shared moments of Real Magic — one Foodmark at a time.