New Delhi, August 2025.
LEGACY, Bacardi’s first-ever made-in-India
premium whisky is making premium indulgence more accessible with the launch of The
Buddy Pack, a 180ml single-serve format designed for convenience without
compromise. Staying true to its tagline “Your Perfect Companion Anytime,
Anywhere”, The Buddy Pack is crafted for life’s spontaneous moments from
after-office catch-ups with friends to weekend travel
adventures and intimate celebrations.
Blending the same signature mix of Scottish and
matured Indian malts with Indian grains, The Buddy Pack delivers LEGACY’s
smooth, perfectly balanced profile in a format that fits seamlessly into any
plan. Ideal for on-the-go enjoyment or occasions where you want just the right
pour, it’s the friend that’s always ready to join you no matter the
destination.
"With The Buddy Pack, we’re bringing
LEGACY closer to our consumers’ everyday moments in a way that’s convenient,
stylish, and true to the brand’s premium ethos. We know that celebrations today
are as much about spontaneity as they are about planning and The Buddy Pack
fits right in, whether you’re sharing a laugh after work, packing for a road
trip, or enjoying a quiet moment of indulgence. It’s compact in size but big on
character, just like the friendships and memories it’s meant to be part of.” said Sreekanta
Dash, Senior Brand Lead - Domestic Dark Spirits, Bacardi India
Available now in key markets across Uttar
Pradesh, Rajasthan, Madhya Pradesh and parts of Maharashtra, The Buddy Pack
brings LEGACY’s award-winning craftsmanship to a portable, single-consumption
size, ensuring that premium quality is always within reach.