Jaipur,  March 2026.

Livpure, one of India’s most trusted and customer-centric brands committed to enhancing consumer well-being, today announced the launch of its latest Exclusive Brand Outlet (EBO) in Jaipur, Rajasthan. The new outlet marks a significant milestone in Livpure’s offline expansion strategy in ‘The Pink City’ of Rajasthan, bringing the brand’s comprehensive ecosystem of wellness-focused home solutions closer to consumers in the region.

Designed as an experience-first retail destination, the Jaipur EBO offers consumers an immersive and guided environment to explore Livpure’s range of water purifiers, kitchen appliances and air solutions. The outlet enables customers to interact with products firsthand, supported by personalized demonstrations and expert guidance to facilitate informed purchase decisions.

The launch in Jaipur represents another strategic step in Livpure’s broader plan to deepen its physical retail presence across emerging and underpenetrated markets. Building on the success of its previously launched multiple Exclusive Brand Outlets, Livpure continues to invest in strengthening consumer trust through transparent engagement, in-store education, and hands-on product discovery, particularly in regions where experiential retail remains a key driver of adoption.

Commenting on the expansion, Mr. Rakesh Kaul, Managing Director of Livpure, said, “The launch of our Exclusive Brand Outlet in Jaipur marks an important milestone in Livpure’s journey to make wellness-led, technology-driven home solutions more accessible across India. Rajasthan is witnessing a growing demand for reliable and performance-driven products, particularly in categories where trust, quality, and service play a critical role. Our Exclusive Brand Outlets are designed to bridge this gap by offering consumers an opportunity to see, experience, and understand our innovations in a guided retail environment. This store reflects our commitment to enable informed purchase decisions while supporting healthier and more comfortable living for households across the region.”

Rooted in Livpure’s philosophy of wellness powered by technology, the latest Jaipur outlet brings together the brand’s most advanced innovations across categories. The store features AIoTenabled solutions for hands-on exploration, including Livpure’s 2X Filter Life Water Purifier Range, its Maintenance-Free Water Purifier series, Voice-Enabled Chimneys, and a wide portfolio of smart and energy‑efficient appliances. Reinforcing the brand’s focus on sustainable and future-ready living, the outlet offers live product demonstrations complemented by personalised assistance from trained specialists.

As physical retail continues to play a vital role in building consumer confidence across India’s diverse markets, Livpure plans to further accelerate its offline expansion. The company aims to open 100 Exclusive Brand Outlets across key markets during the next financial year, bringing its wellness-focused ecosystem closer to more Indian homes.