New Delhi, April 2026.

Curefoods’ Olio Pizza today announced the renewal of its official partnership with the Rajasthan Royals for a consecutive cricket[1] season. This year's collaboration is ignited by a new, high-energy campaign, "SLICE MAAR," designed to celebrate the inseparable bond between cricket and pizza that comes alive during the IPL. The campaign reinforces the brand's strategic association with the franchise, aiming to define the match experience for a fresh wave of fans.

The "SLICE MAAR" campaign is built around an electrifying battle cry that serves as both a fan's war cry from the stands and a mouth-watering double entendre. It captures the energy of smashing a cricket shot and the satisfying act of biting into a giant pizza slice. At the heart of this campaign is the new hero product: The Royal Pizza Slice. This 24cm, single-serve giant slice is made for match nights, offering an affordable indulgence starting at just ₹99. Maximizing the cricket flavor and fan experience.

"Our partnership with the Rajasthan Royals is a cornerstone of our year, and we're thrilled to be back for another season. The 'SLICE MAAR' campaign is pure, unadulterated fan energy. It’s the sound of a six being hit and the feeling of grabbing the perfect slice of pizza on match night. With the new Royal Pizza Slice, we're not just selling a product; we're serving an essential part of the cricket ritual for every single fan, making the game-day experience more accessible and exciting than ever before," said Gokul Kandhi, Chief Operating Officer, Curefoods

Alok Chitre, Chief Operating Officer, Rajasthan Royals, said, “Our partnership with Olio Pizza is a testament to the long-term relationships we hold dear. Over these years, we have grown together, creating a platform that goes beyond sponsorship—one that enriches how our fans connect with every match. We look forward to strengthening this collaboration further as we continue to create meaningful, high-quality experiences for our fans.”

This season, fans will be immersed in the "SLICE MAAR" campaign through extensive activations. Olio Pizza will take over the concourse at every Rajasthan Royals home game in Jaipur and Guwahati and will be the presenting sponsor for one key home match. The Olio-branded cheer squad will be a prominent feature in every game broadcast, bringing the brand's energy to screens nationwide. For fans at the stadium, co-branded kiosks and hawker units will sell the Royal Pizza Slice, enhancing the live match experience.

Extending beyond the stadium, the first-of-its-kind Olio Dugout on Sahakar Margh in Jaipur will serve as the ultimate fan destination for the duration of IPL 2026. This hub will host watch parties, feature a live Rajasthan Royals’ merch store, and run fan engagement mechanics all season long. In partnership with Super Royals, the official fan community, Olio Pizza will also run a season-long engagement program, sending lucky fans to live matches and creating authentic, human-interest stories that connect fans, food, and cricket.

To ensure every fan can be part of the excitement, the Royal Pizza Slice will be available at all Olio Pizza locations across 40+ cities, and for delivery via Swiggy and Zomato.