Jaipur, October 06, 2020.

It's a universal truth that food and festivals are an integral part of our culture. With the festive season around the corner, we Indians believe in celebrating with mouth-watering, delicious, lip-flavouring food and snacks. To give a twist to your festive meal, Mother’s Recipe one of India’s leading FMCG brand has recently introduced an exclusive range of pickles specially curated for the North Indian market.

The 950gm best value pickle pack has the authentic north style taste which is made by the finest ingredients such as raw mango, premium quality of mustard oil (Sarson ka tel) and Khada Masala. This pickle exclusively developed for the North market comes in 950g pack size in very attractive, durable and reusable PET jar in Mango and Mixed Pickle variants.

Commenting on this, Ms. Sanjana Desai, Executive Director, Mother’s Recipe - Desai Foods said “Pickles have been a part of Indian cuisine since the longest time and over the period every region has developed its own special taste for it. With this pickle variants we want to tap the hunger for ‘Ghar jaise achaar’, serving people their regional traditional delicacies across North India. At Mother’s Recipe we stand by our brand promise and ensure that best quality ingredients and traditional processes are used for making various products authentic to each region.”

Also, over a period of time the usage of Achaar has  undergone a transition from being a side dish or taste enhancer to becoming an integral part of the dish. The millennial with their appetite for experimenting with food has resulted in quirky dishes like Achari Chicken, Achari Bhindi, Mushroom Achari, or even Frankie with Achar making the usage more versatile.

This product was developed in consultation with inhouse robust R&D and QA (Quality Analysis) department to address the demand from consumers to have an authentic Northern-style pickles. The company from the outreach perspective apart from the tradition method has also come up with unique digital media campaign on various social platforms to reach out to the consumers.