Hyderabad, 8^TH October 2020.

Funskool India, powered by the MRF group, is the first Indian toy manufacturer to get certified by the Bureau of Indian Standards for Safety of electric toys – IS 15644 for the manufacturing plant based at Goa, which also has the license of IS 9873-Part 1 which covers non electric toys.

Also, the Ranipet plant of Funskool is the very first toy manufacturing unit from South India to get the BIS accreditation as per IS 9873- Part 1 standards for non-electric toys.

The BIS standardization was made mandatory for all toys designed or intended for use in play by children below 14 years of age, by the Ministry of Commerce and Industry, Government of India.

While the deadline to secure the certification has been extended to 01 January 2021, Funskool has undergone the process of inspection and quality checks as prescribed by the Bureau of Indian Standards for their factories in Goa and Ranipet.  Being one of the largest manufacturers with strong presence in almost all categories of toys & games and having built successful brands like Giggles, Fundough, Handycrafts, Play&Learn and several games of their own, Funskool India has been recognised for following all the safety protocols for toys and has been deemed safe to be used by children of all age groups.

Commenting on the occasion, Mr. R. Jeswant, CEO Funskool India, said: “Our toys manufactured at the factories in India were already compliant with all the stringent international quality standards. Acquiring the BIS certification is an extension of our commitment to manufacturing high-quality toys in India. With the BIS certification being made mandatory it will help the industry to compete with international manufacturers and become the export hub as envisioned by our Prime Minister.”

The Indian toy industry is going through a period of massive transformation and policy changes. With the Prime Minister’s recent announcement to make India a ‘Global Toy Hub’ the industry has been receiving a lot of attention from its stakeholders.