Bangalore, February 10, 2022.
It's always a delight when movie campaigns try something unique to promote a film, and the makers of "Moonfall" have all the right ideas to spread the word in a creative way.
The Halle Berry starrer's latest promotional campaign marks a grand collaboration with one of the world's most loved luxury automobile brands. Lexus, a name with its philosophy of transforming function to emotion, performance to passion and technology to imagination, is now officially a brand partner with "Moonfall". The Roland Emmerich directorial also sees actor Michael Peña in the role of a Lexus dealer, integrating the brand right into the film's central plot.
"Moonfall" tells the tale of one dreaded day when the moon sets on a collision course with earth, threatening to destroy the whole world. As apocalypse approaches, the fate of mankind is left to the hands of three brave experts who go to hell and back to save the planet. The film features Patrick Wilson and John Bradley.
The all-new Lexus NX living up to its bold image; plays a pivotal role in a heroic effort to restore order and put the Moon back in its orbit with the mission to save the world. The second generation of the luxury SUV Lexus NX, is coming to India soon and is set to open the next chapter for the Lexus brand in India
Mr. Kamal Giachandani, CEO – PVR Pictures further added saying, "Both Moonfall and Lexus epitomize a grand and glorious ride. While the movie is an edge-of-the-seat Sci-Fi adventure, Lexus has always been known for its exhilarating performance & imaginative technology while producing magnificent cars. PVR Pictures is glad to be bringing this breath-taking spectacle to Indian cinemas. PVR continues to maintain stringent hygiene protocols and measures mandated by the Government and even going beyond them and consistently deliver the same memorable moments to moviegoers in the post-pandemic world."
Speaking on the occasion, Mr. Naveen Soni, President-Lexus India commented, "We are eagerly waiting to launch the all new NX soon and the guest confidence shown on us through the pre-bookings so far; has been overwhelming. Lexus - Moonfall collaboration will further accelerate the amount of excitement among Lexus fans across India. We are excited to present the movie as the all-new Lexus NX is playing a crucial role in the movie. PVR pictures is premiering it across their screens in India, which will help us reach a wider audience too. We wish the movie and the all New Lexus NX a phenomenal success."
PVR Pictures and MVP Entertainment release "Moonfall", directed by Roland Emmerich, starring Halle Berry, Patrick Wilson, John Bradley, Charlie Plummer, Michael Peña, and Donald Sutherland, releases on 11th February 2022.