Gaydon,
UK/Santa Clara, CA – Feb. 17, 2022.
Jaguar Land Rover has formed a multi-year strategic partnership
with NVIDIA, the leader in artificial intelligence (AI) and computing, to
jointly develop and deliver next-generation automated
driving systems plus AI-enabled services and experiences for its customers.
Starting in 2025, all new Jaguar and Land Rover vehicles will be
built on the NVIDIA DRIVE™ software-defined platform—delivering
a wide
spectrum of active safety, automated
driving and parking systems as well as driver assistance systems. Inside the
vehicle, the system will deliver AI features, including driver and occupant
monitoring as well as advanced visualisation of the vehicle’s environment.
This
full-stack solution is based on NVIDIA DRIVE Hyperion™, which features DRIVE
Orin™ centralised AV computers; DRIVE AV and
DRIVE IX software; safety, security and
networking systems; plus, surround sensors. DRIVE Orin is the AI brain of
the car and runs the Jaguar Land Rover Operating System, while DRIVE Hyperion
is the central nervous system.
Thierry Bolloré,
Jaguar Land Rover Chief Executive Officer, said:
“Collaboration and knowledge-sharing with industry leader NVIDIA is essential
to realising our Reimagine strategy, setting new benchmarks in quality,
technology and sustainability.
“Jaguar Land Rover will become the creator of the world’s most
desirable luxury vehicles and services for the most discerning customers. Our
long-term strategic partnership with NVIDIA will unlock a world of potential
for our future vehicles as the business continues its transformation into a
truly global, digital powerhouse.”
Jensen Huang,
NVIDIA founder and CEO, said: “Next-generation cars will transform automotive
into one of the largest and most advanced technology industries. Fleets of
software-defined, programmable cars will offer new functionalities and services
for the life of the vehicles. We are thrilled to partner with Jaguar Land Rover
to reimagine the future of transportation and create the most advanced cars.”
Jaguar Land Rover aims to achieve net-zero carbon emissions across
its supply chain, products and operations by 2039.