Jaipur, August 10, 2022.
Dettol Banega Swasth India’s Reach Each Child program celebrated
World Breastfeeding Week in Rajsamand, Rajasthan and Amravati and Nandurbar,
Maharashtra with partner Plan India. The outreach focussed on promoting
breastfeeding amongst women and communities through various awareness
campaigns, workshops and rallies throughout the week from 1st August
to 7th August. Awareness programs supported by nine rallies were
carried out in 36 villages in interventional blocks across the two states.
The celebration acknowledged ASHA and
Anganwadi workers who have been working alongside Community Nutrition Workers
to increase awareness on breastfeeding across villages. The program also
recognised mothers who had initially delivered Low Birthweight babies and were
successfully able to improve their nutritional status to normal through consistent
breastfeeding. Anganwadi centres were converted into cinema halls to showcase
IEC videos in regional languages while interactive games and videos were
organized to engage the audience. The women also did a “Parikrama” Walk of the
villages to increase awareness about the benefits of breast feeding and to
promote exclusive breast feeding for the first 6 months of a child. The program
was attended by esteemed chief guest such as Mr.
Nandlal Meghwal, Deputy Director ICDS, Rajsamand, Rajasthan, Dr. Ramdeo
Verma, Medical Superintendent, Amravati, Dr. Tilotama Wankhede, Taluka Health
Officer, Dharni, Amravati, Dr. S.N. Parmar-Medical
Officer, Dhadgaon, Nandurbar, Maharashtra,
Commenting on the initiative, Mr. Ravi Bhatnagar,
Director, External Affairs & Partnerships SOA, Reckitt said, “Breastfeeding is important to overall development
for child which becomes critical for healthy growth in the future. This
experience can be overwhelming for many mothers in case of lack of knowledge
and awareness on right practices. Through Reach Each Child, we work with new
and expecting mothers on their breastfeeding journey to create awareness
programs that directly impact their lives. Our program supports 11,000 pregnant
women across two states through multiple interventions and have helped 91 per
cent of new mothers initiate breastfeeding.”
Commenting on the partnership Mr. Mohd. Asif,
Executive Director, Plan India stated“At Plan India, we are all incredibly proud and delighted to be a
part of the program commemorating World Breastfeeding Week. Awareness campaigns
like this continue to draw our focus on the importance of breastfeeding for
mother and child and the challenges related to it. The Reach Each Child program
helps inform and empower women to lead healthier livesby providing them with
high quality maternal care, enabling them to take care of themselves and their
children.”
Mr. Nandlal Meghwal, Deputy Director ICDS,
Rajsamand, Rajasthanstated “Reach Each Child is an initiative which
works on behaviour change of the community. They bring about health literacy
which is lacking. Especially starting with exclusive breast feeding for the
first six months of a child’s life. The project while working and supporting
the existing system I believe will do great work for the people of the
community.”
Dr. Ramdeo Verma, Medical Superintendent, Amravati appreciated the week-long celebration and congratulated the team on
successfully holding this awareness campaign. He further appreciated the
efforts of the Reach Each Child team in improving the nutritional status of
children and increasing the NRC admissions.
Dr. Tilotama Wankhede, Taluka Health Officer, Dharni, Amravati stated “ Due to Reach Each Child’s continuous efforts we can reach till
last mile and reach 100% exclusive breast feeding target for children till 6
months of age.”
Dr. S.N.
Parmar-Medical Officer, Dhadgaon, Nandurbar said “
The programme was conducted by Reach Each
Child team is very fruitful and useful also because of there is need to improve
knowledge of women about breast feeding, health & hygiene also. Such type
of event should in regular practice so we can protest new child babies also. I
wish to all Plan team for further great Couse of work for grater society.”
Reach Each Child Program conducted
mothers meeting, group discussion, health talks led by the Anganwadi
supervisor, opening the door to talk about the benefits and challenges of
breastfeeding. The Chief Medical Officer at the Primary Health Care Centre
highlighted benefits of breastfeeding and reasons for children to exclusively
be breastfed for the first 6 months.
Aligned with the theme to educate and
support, the initiative promotes correct breastfeeding practices and nutrition
interventions by providing children, expecting mothers, women, and adolescent
girls access to a healthy lifestyle, better nutrition, and improved hygiene. Reach Each Childprioritises adequate nutrition for
children within the first 1,000 days of life through locally-led initiatives,
with community nutrition workers being key suppliers of information and
services. The program has made a significant impact on families in the last two
years, with no malnutrition deaths among supported children in Amravati and
Nandurbar districts.