Mumbai, February 2023.
Following the blockbuster response received
at the Auto Expo 2023, Tata Motors, India’s leading automobile manufacturer,
today,announced the arrivalof its new league of #DARK**products.
Enhancing its successful SUV range even further, this new series comprises of a
more upmarket rendition of India’s no. 1 SUV – the Nexon, the company’s premium
SUV – the Harrier, and its flagship SUV – the Safari.
Extending the lineage of the iconic
#DARK philosophy, these new products are enhanced with the most premium
features seen yet, in the company’s passenger vehicles portfolio. With an
adaptive User Interface boasting of a new look and feel, a desirable larger Infotainment
Screen of 26.03 cm and 10 new ADAS features, the #DARKrange
promises to be the best companion for a progressive customer who wants to make
astatement. Further complimenting the already established strong design, these
SUVs exude dynamism through the newly added Carnelian Red highlights, giving
its customers an exclusive feel of premium-ness combined with a bold look.Launched
at an attractive price point(All-India, ex-showroom price), the new #DARK range meets the BS6 Phase II emission norms,
featuring RDE and E20-compliant engines. Customers can now experience and book their
favorite #DARK SUVfrom their nearest authorized
Tata Motors dealership at a nominal amount of INR 30,000.
Price Chart
Models |
Model Start Price (in INR, Ex-showroom, All
India) |
#DARK edition StartPrice (in INR, Ex-Showroom, All
India) |
Nexon
(Petrol) |
7.80 Lakhs |
12.35 Lakhs |
Nexon
(Diesel) |
9.99 Lakhs |
13.70 Lakhs |
Harrier
(Diesel) |
15.00 Lakhs |
21.77 Lakhs |
Safari
7S (Diesel) |
15.65 Lakhs |
22.61 Lakhs |
Safari
6S (Diesel) |
22.26 Lakhs |
22.71 Lakhs |
Commenting on the launch of
these statementSUVs, Mr. Shailesh Chandra, MD, Tata Motors Passenger Vehicles
and Tata Passenger Electric Mobility said, “The #DARK
range of SUVs marks the new expression of the very successful #DARK
philosophy. Boosted with features and experiences like ADAS, highly responsive26.03
cmdisplay Infotainment, coupled with an overall seamless User Interface, these
new products are designed for the new gen customers of today who are looking
for a user friendly, advanced, safe and high-tech featured companion. I am
confident that these new superlative product additions will further cement our
position as India’s leading SUV player”