Jaipur, 22^nd July, 2023.

Mango is the undisputed king of fruits. Across generations, mangoes evoke an unparalleled enthusiasm, spreading a profound love for their exquisite taste. So much so, the summer season in India is affectionately known as the "mango season." However, it is in India where this love affair has ascended to unparalleled heights, with mangoes seamlessly woven into the rich culture and food heritage. It is magical to see how a basket of mangoes has drawn Indian families closer, stirred conversations and deepened bonds. Whether it’s a family expedition to the busting streets for mango shopping or plucking mangoes with your children from a home-grown tree, the king of fruits has gracefully united generations and cultures. A sweet exchange in the market with a stranger over this tropical treasure or a simple act of magnanimity of a local vendor when he puts an extra mango in your basket seeing your love for it, reminds us that the sweetest moments in life are often found in the simplest pleasures.

India's mango legacy extends far beyond its position as a dominant producer. As one of the world's leading mango producers, the country is home to a vast array of mangoes, with varieties ranging fromTotapuri, Alphonso, Langra, Dasheri, and the list of names goes on, captivating a legion of mango lovers. The shared love for mangoes has become the common language that has turned strangers into friends and united communities.With its versatility and immense potential, it is one of the few fruits that is extensively inculcated asdesserts and relished as a beverage. 

Ajay Konale, Director - Marketing, Nutrition category, Coca- Cola India and Southwest Asia shares his thoughts on the everlasting love affair ofmangoes with beverages and desserts.

The Beverage Star / Mango: A Beverage Revolution Unleashed

Over the years, mangoes have transitioned from being a cherished fruit to becoming a key ingredient in the vibrant world of beverages. While mangoes have always been treasured for their irresistible and rich taste, their inclusion in the beverage industry has added a new dimension to their versatility. This evolution has unveiled an exciting twist, paving the way for a world of delectable options. The association of mangoes with the beverage industry has been embraced with open arms, as the country year after year welcomes the arrival of the richest pulpy fruit in the form of tantalizing mango-infused beverages. It brings forth a burst of tropical flavours, captivating the senses and delighting taste buds with every sip.

The Dessert Sensation: Mango Beverage Bliss 

A tall glass of mango beverage as a dessert is an exquisite delight that leaves taste buds enchanted and craving more. Whether enjoyed on a warm summer day or as a decadent treat after a meal, a mango beverage as a dessert sensation is sure to satisfy your sweet cravings.Its luscious taste and tropical allure make it the perfect choice for dessertsthat can take your palate on a flavourful expedition.The tangy delight of aam panna, a beloved drink in many households, the creamy bliss of a mango lassi or the pure indulgence of a classic Maaza transcend their refreshing nature to become desserts that can be savoured with every sip.All these beverages offer a refreshing way to immerse inthe exotic taste of mangoes and creates a harmonious blend of indulgence and satisfaction.

In conclusion, the love affair between mangoes and beverages in India is an everlasting bond. Mangoes have evolved from being cherished as a standalone fruit to becoming a star ingredient in the beverage and dessert industry. The inclusion of mango pulp in these beverages creates a delightful treat that entices the senses and leaves a lasting impression.As friends and families gather, raising the glasses of mango filled delights, share stories, love and laughter come to life and the profound love for mango lives on.