Gurugram, September 2024.

Samsung, India’s leading consumer electronics brand, today unveiled its new Bespoke AI Double Door Refrigerator series in India. With Bespoke design and advanced AI features like SmartThings AI Energy Mode, SmartThings Home Care, Smart Forward, along with Convertible 5-in1, Twin Cooling Plus™ and Active Fresh Filter+, the new line-up is aimed at meeting the evolving needs of Indian consumers.

The Samsung Bespoke AI Double Door Refrigerator series will be available in Glass and Steel Finish with multiple options to choose from like Black Glass, Black Matt, Luxe Black, Elegant Inox and Refined Inox. Samsung’s new Bespoke AI Double Door Refrigerator series will be available in three capacities – 396L, 419L and 465L and will be available at a starting price of INR 64990 offering large storage capacity, covenience and flexibility.

“As leaders in the refrigerator category, our focus extends beyond cooling – our appliances enhance everyday living by offering accessibility, adaptability, and aesthetic design, all at once. The Bespoke AI Double Door refrigerators seamlessly fit with your interior. They are equipped with advanced AI features, Bespoke Design and large storage capacity, giving users the perfect combination of performance, energy efficiency, and design,” said Saurabh Baishakhia, Senior Director, Digital Appliances Business, Samsung India.

SmartThings AI Energy Mode

AI Energy Mode optimizes power usage by analyzing the refrigerator’s usage patterns, resulting in up to 10% reduction in energy consumption. This intelligent feature enhances energy efficiency, making it an ideal choice for environmentally conscious households. The AI Energy mode allows for efficient management of home appliance energy consumption, leading to significant cost savings. This feature monitors and controls energy usage, ensuring appliances, including the refrigerator, operate at peak efficiency.

SmartThings Home Care

Home Care compares the refrigerator’s past and current operations to diagnose recurring issues. It provides practical tips for maintaining the refrigerator in optimal condition, ensuring maximum energy efficiency and prolonging the appliance’s lifespan.

Smart Lighting (Gentle Lighting) 

The dimming mode gradually turns on the light, while ‘gentle lighting’ allows brightness adjustment through the SmartThings App. The night light mode automatically adjusts brightness based on the time of day, enhancing user convenience.

Convertible 5-in1

The Convertible 5-in-1 feature offers extra flexibility with five conversion modes to suit all storage needs of a modern Indian household. It offers ample space for groceries and leftovers, ensuring organized storage.

Twin Cooling Plus™

With this feature, you get upto two times longer freshness. The Bespoke AI Double Door Refrigerator series has two evaporators and fans that manage fridge and freezer section cooling, separately. This ensures up to 70% moisture retention, prevents odour mixing and helps maintain optimal freshness for a longer duration of time.

Active Fresh Filter+

Active Fresh Filter+ keeps the air inside the fridge clean, hygienic and reduces the risk of food being contaminated by removing up to 99.99% bacteria. It also neutralizes odours, and constantly sterilizes and deodorizes the air through activated carbon filter.

Power Cool and Power Freeze

Power Cool and Power Freeze functions enable rapid cooling and freezing, efficiently chilling drinks or freezing food in a short time. This feature is ideal for situations that require quick cooling or ice-making.

Digital Inverter Compressor

The Digital Inverter Compressor offers consistent cooling, reduced energy waste, and minimal wear and tear. Backed by a 20-year warranty, it ensures reliable, long-term performance.

The new Bespoke AI Double Door Refrigerator series will be available starting INR 64990 on Samsung.com, retail stores and e-commerce platforms.