Breaking Barriers: How Women Farmers in Rural India Are Leading the Charge Toward Sustainable Agriculture

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New Delhi, October 2024.

In rural India, women have long played a pivotal role in agriculture, yet their contributions often go unnoticed. Today, through innovative training and support programs, women farmers are breaking through economic and social barriers to lead their communities toward sustainable development. On the occasion of Mahila Kisan Diwas, let's honor and celebrate the unwavering efforts of women farmers who are breaking barriers and leading the change in agriculture. These five inspiring women have not only transformed their own lives but have also empowered those around them, creating a ripple effect of positive change.Their stories highlight the transformative power of resilience and community, revealing the lasting impact that can be achieved when women are equipped to succeed. Coca-Cola India’s #SheTheDifference campaign, supported by initiatives from Anandana, The Coca-Cola India Foundation, echoes this spirit by empowering women to lead meaningful change within their communities.

P. Regina: Reviving a Community in Tamil Nadu- At 62, P. Regina from Tamil Nadu’s Theni district is spearheading a movement of empowerment within her community. As the leader of the "Vahin" self-help group, made up of 12 women, she has transformed lives through the production of plant-based, organic products such as Carrot Malt, Beetroot Malt, and Amla Candy. Under Regina’s leadership, the group now earns a collective monthly income of INR 30,000, not only improving their financial standing but also creating a strong sisterhood driven by shared dreams and mutual support.

Rani HP: A Coffee Farmer’s Resilience in Coorg- Rani HP’s journey, rooted in the royal legacy of Heravanadu in Kodagu, is one of remarkable resilience and transformation. After the loss of her husband, she spent two decades turning barren land into a flourishing coffee plantation. Her relentless hard work paid off, earning her a steady and respectable income from her coffee harvest. Rani's success was further amplified by support from local NGOs and training programs by Anandana- The Coca-Cola India Foundation on sustainable agriculture practices that helped refine her farming techniques. Recognizing her leadership and dedication, she was appointed as a board director for the Madikeri Highlands Farmers Producers Company Limited (FPO), an initiative by ISWAR in Coorg.

Suvarna: Turning Waste into Wealth with Vermicomposting- Suvarna, a determined smallholder farmer from Gondoli village in Maharashtra’s Kolhapur district, embraced vermicomposting to enhance her soil’s fertility and reduce dependency on chemical fertilizers. Guided by expert trainers, she successfully produced 450 kg of vermicompost from a single bed, significantly boosting her sugarcane crops and vegetable garden. This simple yet powerful practice has provided her family with both economic and nutritional benefits, enabling them to grow and consume their own produce. Her journey, which began in 2022, has since evolved, transforming Suvarna into a thriving farmer-entrepreneur.



Preethi Krishna Kumar: A Young Mother’s Journey to Farming Success- At just 24, Preethi Krishna Kumar from Theni found herself balancing the demands of motherhood and farming with limited resources. Her life took a transformative turn when she joined a women's empowerment program focused on horticulture. Over three years and nearly 50 training sessions, Preethi began cultivating grapes and chilies, while also developing value-added products like banana powder, grape squash, and millet snacks. This venture led to a remarkable 53% increase in her yearly income, now earning INR 10,000 monthly. Her newfound independence as a farmer and entrepreneur has given her a deep sense of purpose and pride in contributing to her family's future.

Basanti: Thriving in the Apple Orchards of Uttarakhand- Basanti’s story from the mountainous terrains of Uttarakhand showcases the transformative power of modern farming techniques and strategic support. Through the intervention of Anandana, The Coca-Cola India Foundation’s Project Unnati Apple, she was introduced to drip irrigation and organic practices, dramatically improving her apple yields. Previously earning just Rs. 20,000 per season from potato farming, Basanti now expects to make up to Rs. 3 lakhs from her apple orchards. This success has not only elevated her family’s financial stability but has also fueled her vision to build a homestay on the farm.