Bangalore, February 2025.

Staying true to its unwavering commitment to road safety, Toyota Kirloskar Motor (TKM) successfully concluded the second annual edition of its flagship Toyota Safety Education Programme (TSEP) in Bangalore. The program, aptly titled “Road Safety – My Right, My Responsibility,” continues to empower future road users with the knowledge and responsibility necessary for safer roads across India.

Chief Guest Dr Anil Kumar Bangalore traffic police department along with Mr. Sudeep Dalvi, Chief Communication Officer, Senior Vice President & Head State Affairs, TKM, graced the event, underscoring the importance of fostering road safety awareness at the grassroots level. Designed to engage school children as key ambassadors of road safety, TSEP has proven to be a transformative initiative that nurtures responsible road behaviour and creates a ripple effect across families and communities.The success of TSEP is evident in measurable outcomes, with evaluations depicting significant improvement in road safety awareness levels among participants, highlighting the program’s effectiveness in fostering a culture of road safety among young learners.

Rooted in TKM’s "Real World Safety" philosophy, TSEP takes a holistic approach by integrating safe vehicle manufacturing, user education, and traffic environment improvements. By fostering awareness and responsible road behaviour from a young age, the initiative continues to shape future generations, driving India toward safer and more responsible road usage.The program employs a unique ABC Approach

This comprehensive framework not only engages students but also strengthens schools by offering structured training for teachers, equipping them to integrate road safety education into their curricula and foster long-term community impact.By creating Road Safety Clubs in participating schools, the program ensures sustained engagement through peer-to-peer learning and collaborative initiatives.

A standout feature of the Bangalore event was the creative participation of students, who showcased their understanding of road safety through activities like poster-making, skits, songs, Mad Ads, and fact-based video presentations. These interactive formats made learning engaging and impactful, while also inspiring innovative solutions for safer roads.

The event concluded with an award ceremony honouring the exceptional efforts of students, teachers, and schools that played a pivotal role in amplifying the program’s impact. Their innovative contributions have been instrumental in spreading the message of road safety to wider audiences.