Gurugram, June, 2025.

Samsung, India’s largest consumer electronics brand, has expanded its popular digital lending program, Samsung Finance+, enabling consumer ease of purchase for its wide range of Bespoke AI Appliances. Developed by Samsung R&D Institute in Bangalore & Delhi, Samsung Finance+ ensures a fully digital and hassle-free financing experience with loan approvals in as little as 15 minutes. The initiative aims to provide seamless, quick, and paperless financing solution, making Samsung’s latest AI-enabled appliances including refrigerators, washing machines, and air conditioners, more accessible to consumers across India.

Samsung Finance+ is designed to drive financial inclusion so that consumers can avail easy credit with minimal documentation and quick loan approvals. Loans under Samsung Finance+ are facilitated in partnership with leading financial institution, DMI Finance, which specializes in digital lending solutions, ensuring a fast and seamless experience.

 “At Samsung, we are committed to making premium technology accessible to consumers across India, and Samsung Finance+ is a testament to our vision. By combining digital innovation with seamless and hassle-free accessibility, we are simplifying the financing process and expanding financial inclusion, ensuring consumers can conveniently upgrade their lifestyles with our Bespoke AI Appliances, including refrigerators, washing machines, and air conditioners,” said Ghufran Alam, Vice President, Digital Appliances, Samsung India.

How Samsung Finance+ Works: Consumers can avail a loan through Samsung Finance+ via samsung.com and across retail stores in just a few simple steps. At the retail outlets, consumers have to submit their e-documents for KYC verification at the Samsung Finance+ desk. On the completion of verification and credit scoring processes, the loan is sanctioned in as little as 15 minutes. Flexible EMI options are also available, tailored to suit varied consumer needs. This seamless process ensures that customers can purchase their preferred Samsung appliances quickly and without financial strain.