Gurugram, June 26, 2025.

Samsung, India’s largest consumer electronics brand, today introduced its 2025 Bespoke AI appliance lineup, built on four distinct consumer benefits: Easy, Care, Save and Secure to enrich and simplify your lives with AI. These experiences are powered by Samsung’s new AI Home screen interface, Bixby voice assistant with two-way natural communication, Samsung Knox security, and seamless SmartThings connectivity, delivering hyper-personalised, energy-efficient, and secure smart home solutions for modern Indian households.

 The Bespoke AI line-up is driven by four key values that directly benefit consumers: Easy, Save, Care, and Secure.

·         Easy: Bespoke AI appliances now simplify your tasks by using AI and seamless connectivity to automate daily chores via AI Home, Bixby, and SmartThings. For example, AI Home enables automated routines, remote control, and real-time monitoring. Bixby allows users to ask detailed questions about appliances and control them using natural, two-way voice commands, without the need for a nearby phone or speaker.

·         Save: Bespoke AI appliances are engineered to help consumers save energy and time. AI Energy Mode helps manage power consumption. AI Vision Inside in refrigerators tracks food items and expiry dates, suggesting recipes to avoid waste. AI Wash features on the Bespoke AI Laundry Combo™ and Top Load washers optimize cycles based on soil levels and load types, saving valuable time and water.

·         Care: Bixby assists with appliance care and maintenance alerts, while SmartThings notifies users of any motion, smoke, or leaks detected through its’ connected 3rd party devices. Bespoke AI ensures peace of mind with features such as inactivity alerts at a loved one’s home, helping families feel reassured from afar.

·         Secure: Samsung Knox ensures multi-layered protection with a visualized dashboard across appliances and smartphones. Five Samsung products including the Bespoke AI Family Hub and Bespoke AI Laundry Combo have been verified to level ‘Diamond’ from UL Solutions’ IoT Security Ratings.

 “We are proud to bring the 2025 Bespoke AI digital appliances line-up to India, where innovation meets intention. These are not just smart appliances; they are intuitive companions built for Indian homes,” said JB Park, President & CEO, Samsung Southwest Asia.

 “We are confident our Bespoke AI appliances will revolutionize modern Indian households so that consumers can experience the comfort of seamless smart home living,” said Ghufran Alam, Vice President, Digital Appliances Business, Samsung India.

The star of the new launch is Bespoke AI Laundry Combo All-in-One, which is a space-saving, ultra-capacity all-in-one washing machine that seamlessly combines washing and drying in a single unit. It eliminates the hassle of transferring clothes between machines, allowing users to save time and prevent odours from lingering after wash cycles. Powered by AI Wash & Dry, the Bespoke AI Laundry Combo senses laundry weight, fabric type, and soil levels, automatically adjusting water, detergent, wash time, and drying conditions for each load. This ensures optimal cleaning performance and personalized laundry experience without the guesswork.

The Bespoke AI Laundry Combo features advanced heat pump drying technology that gently and efficiently dries clothes at lower temperatures by recycling warm air. The heat pump system optimizes heat transfer and reduces drying time by up to 60% and energy consumption by up to 75%, while reducing shrinkage and fabric damage. With the Super Speed cycle, users can wash and dry a load in just 98 minutes.

 Its 7-inch AI Home LCD display provides an intuitive interface for cycle selection, monitoring, and control, delivering personalized suggestions based on usage patterns and seasonal habits. The display also shows energy and water consumption reports and offers a full view of connected appliances at home via Map View. The Bespoke AI Laundry Combo is also verified to level ‘Diamond’ from UL Solutions, highlighting Samsung’s industry-leading device security.

The Bespoke AI Laundry Combo comes with upgraded Bixby, which understands complex, conversational voice commands. Additionally, the Flex Auto Dispense System is able to store detergent for up to 32 loads, while the Auto Open Door automatically releases humid air after a cycle ends to prevent damp smells and enhance freshness.

Price & Availability

Samsung’s 2025 Bespoke AI appliance range is now available across leading online and offline retail channels, including Samsung Exclusive Stores, Samsung.com as well as major e-commerce platforms.

The Bespoke AI Laundry Combo is priced at INR 319000, offering all-in-one washing and drying convenience with smart automation. 

The Bespoke AI WindFree Air Conditioner starts at INR 36000, while the Bespoke AI Double Door Refrigerator is available from INR 44000 onwards. 

For those seeking smart laundry solutions, the Bespoke AI Top Load Washer starts at INR 24500 for the 8kg model. 

The Bespoke AI French Door Refrigerator with integrated AI Home display will be available from July onwards.