Gurugram, August 2025.

Samsung, India’s largest consumer electronics brand, today launched its 2025 soundbar line-up, introducing next-generation innovations in audio intelligence, adaptive design, and smart home integration. Tailored to suit modern Indian homes and viewing habits, the new soundbar range brings together enhanced performance and personalization across multiple form factors.

The new lineup consists of flagship HW-Q990F and the convertible HW-QS700F models. The new range brings the latest global innovations to transform everyday entertainment into immersive experiences. The line-up features,

-       AI Sound Optimization for real-time audio tuning tailored to content

-       Dynamic Bass Control for deeper, more refined low-end sound without distortion

-       Active Voice Amplifier Pro for enhancing dialogue clarity with Convertible Fit Design

-       Integrated Gyro Sensor for adjusting acoustics based on placement.

A compact wireless subwoofer offers powerful bass in a smaller form, Q-Symphony Pro creates expansive, synchronized sound with Samsung TVs whilst Wireless Dolby Atmos brings cinematic 3D audio without cables.

"Samsung’s new soundbars complement our premium TV ecosystem that now comes with Vision AI, transforming everyday viewing into immersive experience. This range is a masterclass in precision sound engineering, offering unmatched versatility in an ultra-slim form. By combining AI-powered personalization with a sleek design, our new soundbar range meets the growing demand for adaptive and beautifully integrated audio solutions. Whether you are a cinephile, a minimalist, or someone building a connected smart home, Samsung’s new range offers a soundbar that fits your space, style, and expectations," Viplesh Dang, Senior Director and Head of Visual Display Business, Samsung India, said.

AI-Powered Personalization for Richer, Smarter Sound

The 2025 soundbar range is powered by Samsung’s upgraded AI Sound Engine, which analyzes content in real time and automatically adjusts audio output for genre, content type, and environment. The result is more precise dialogue, dynamic action soundscapes, and deeper engagement with every scene.

Dynamic Bass Control further enhances low-frequency output using non-linear bass management for clarity without distortion, while Active Voice Amplifier Pro sharpens dialogue by analyzing ambient sound and isolating voices for louder, clearer conversations. These features combined offer a truly cinematic experience at home, optimized for the moment, every time.

Connected for Today’s Smart Homes

The 2025 soundbar range seamlessly integrates into the Samsung ecosystem through Q-Symphony Pro, which pairs the soundbar’s channels with the speakers of compatible Samsung TVs to create a more immersive, AI-synchronized surround sound experience.

All models support Wireless Dolby Atmos with 3D sound to put consumers at the centre of the action, whether it is films, concerts, shows, songs or soundtracks.

Elevated with SmartThings, Alexa, Google Assistant, Chromecast, AirPlay, and Roon Ready compatibility, these soundbars ensure effortless control and high-resolution playback, no matter how the user streams.

Space-Smart Subwoofers and Adaptive Design

Samsung’s Convertible Fit Design, with an integrated Gyro Sensor, allows the soundbar to adapt its sound profile depending on whether it is wall-mounted or placed on tabletops. This flexibility is matched by a minimalist form factor, making it a perfect fit for modern Indian interiors.

Supporting models across the lineup feature a compact 6.5” wireless subwoofer, 58% smaller than before, delivering bold, room-filling bass without taking up valuable space. This subwoofer innovation ensures that great sound doesn’t have to come with bulky hardware.

Pricing and Availability

Samsung’s 2025 sandbars are now available across at Samsung.com, leading offline retailers, and major e-commerce platforms, starting at a price of INR 14990, ranging up to INR 92990 for its flagship HW-Q990F model.