Jaipur, January, 2026.

NEWME, one of India’s fastest-growing omnichannel fashion-tech brands for Gen Z women, today announced the launch of its first store in Jaipur, marking the brand’s much-awaited entry into Rajasthan. The expansion also carries personal significance as NEWME’s Co-founder and CEO, SumitJasoria, hails from Jaipur, making the launch a meaningful homecoming for the team.

Known for its rich design heritage and strong sense of style, Jaipur has emerged as one of the most fashion-conscious cities in the country, making it a natural fit for NEWME’s youthful, expressive, and trend-led brand philosophy. NEWME’s first store in the pink city is a premium high-street store, located at Vaishali Circle, Block C, spread across 3000 sq. ft of area. The store also marks a first for the brand—a two-floor retail format, designed to deliver an elevated and immersive shopping experience. The store blends regal and royal elements inspired by Jaipur’s heritage—from queen-like motifs to refined design details—seamlessly fused with NEWME’s modern, trend-forward Gen Z aesthetic. A dedicated Instagram corner invites shoppers to style NEWME outfits and capture moments, reflecting how Gen Z women engage with fashion today.

Speaking on the launch, Sumit Jasoria, CEO & Co-Founder of NEWME, said: “Launching in Jaipur is deeply personal for me, it’s the city where I was born and where my journey as an entrepreneur began. To bring NEWME here feels like coming full circle.

Jaipur has always been known for its sense of style, colour, and craftsmanship, which perfectly aligns with our brand ethos of empowering individuality and self-expression. With this store, we’re celebrating the city’s youthful energy and creativity, a space where every shopper can discover, experiment, and express their own version of ‘new me’. This launch is more than a retail milestone; it’s a tribute to the spirit of Jaipur that continues to inspire us every day.”

In the coming months, the brand plans to expand further deeper into the Rajasthan market exploring cities like Jodhpur and Udaipur.

Since its inception in 2022, NEWME has served over 17 lakh customers across India, powered by a technology-first approach that enables the brand to introduce more than 1000+ new designs every week. Its inventory-light model and agile supply chain allow it to respond to real-time fashion trends, ensuring that Gen Z shoppers always find something fresh and relevant.

Currently operating 21 stores across 11 cities, NEWME is rapidly expanding its offline presence and aims to open several new locations by the end of this financial year. The Jaipur launch marks another step in strengthening its omni-channel retail footprint and connecting directly with Gen Z consumers in key fashion-forward markets.