Jaipur, November 05, 2019: Legrand India, a global leader in electrical and digital building
infrastructure today flagged offitsfour-month-long roadshowin Jaipur. The
roadshowwill showcase the new range of Lyncus switchesand Duo Boxx, enabling
the brand to create awareness about the product portfolio amongst the
stakeholders. Through this roadshow, Legrand has firmed up plans to expand
across geographies in the retail segment.Through this campaign the company
intends to increase their presence across the Tier 2 regions.The van showcasing
the entire range of Legrand’s solution will be travelling across various
locations in Rajasthan–Jaipur, Ajmer, Bikaner, Kota and Jodhpur.
Legrand’sretail roadshow will showcase the range of switches and
sockets like Arteor, Myrius, Mylinc andBritzy s, and Protection Devices like RX3. A total of 5 vans with Legrand’s switches and
protection devices product portfolio will coverclose to 49 cities, targeting over
1500 retail counters in the span of four months. It will help enable active
engagement amongst the retailers and electriciansfamiliarizing them with touch
switches, innovative electronic products which are true to the Legrand’s
philosophy of ease of installation and easeof use. The presence of these vans
across cities will facilitate a deeper engagement with the customer, retail
network and electricians. The vans will crossRajasthan,Orissa, Madhya Pradesh,
Chhattisgarh, Bihar, Jharkhand, Delhi, Punjab, UP, Uttarakhand, Karnataka,
Gujarat, Maharashtra, and Assam.
Mr Sameer Saxena, Director, Marketing (Group),
Legrand India said,“Our focus for the retail roadshow is
to spread awareness about Legrand’s wide range of product offering and
introduce the new range of Lyncus switches and Duo Boxx distribution boards. We
also intend to strengthen our footprint across the tier-2 regions in India by making
our products available across geographies.We at Legrand have a vast range of highly
technical product offerings and through this initiative we intend to reach out
to our customers and retailers giving us an opportunity to interact with them
closely.” He further added, “Being a market leader in premium segment
with presence of over two decades in the retail segment, our responsibility is to
ensure that consumers get the best products according to their requirement. We
hope this initiative will increase our connection with our stakeholders and
will create learnings on the need and availability of new-age energy-efficient
solutions.”
Legrand is world’s leading electrical
and digital building solution provider. Legrand enjoys leadership in premium wiring
devices as well as protection devices in theIndian market. The productsare
widely used across residential, commercial, industrial and hospitality industry
segments.