Jaipur, November, 2019: In its endeavour to promote Financial Literacy to the masses, CFA Society India flagged off ‘Jan Nivesh Abhiyaan’ - an initiative on cycles, from 15th to 29th November. The cycle rally which started from Delhi on 15^th Nov, reached Jaipur at Senior Secondary Girl’s Adarsh Vidya Mandir at Ambabari and addressed over 300 people in order to educate them regarding financial literacy.

The rally from Jaipur was flagged off today morning to reach its final destination Ahmedabad. It will travel the length and breadth of Rajasthan before they converge in Ahmedabad and proceed together to the final destination Indore which will witness the biggest investor seminar with about 5000 attendees.

The distance from Jaipur to Indore is roughly 600 Km and covers a vast expanse of the country’s North West corridor and includes 22 halts and over 50 pit stops across the states of, Gujarat, Rajasthan and Madhya Pradesh. All Cyclists who are part of the initiative are volunteers of the CFA society and are eminent personalities in the field of finance and wealth management.

At each halt, the CFA Society India will be conducting sessions to reach out to the local communities to create awareness of the various policies that promote thrift as well as educate them on the various measures that the regulators and policymakers have undertaken to create a healthy eco-system for individual savings and investments. This will be done through a panel of speakers - financial planning practitioners and investment specialists - communicating with the locals about the benefits of goal-based planning for individual savings.

The CFA Society India, established in April 2005, is an association of local investment professionals, consisting of portfolio managers, security analysts, investment advisors and other financial professionals who promote ethical and professional standards within the investment industry in India.

Speaking on the occasion Navneet Munot, Chairman, CFA Society India and Chief Investment Officer, SBI Funds Management said, “Spreading Financial literacy is critical in India’s journey towards becoming a $ 5 trillion economy. Finance must be for the ultimate good of society and Jan Nivesh Abhiyaan is our unique initiative to achieve sustainable and equitable growth”.

When asked about tips to make oneself financially secure Kishor Bagri, Director, CFA Society India said, “Save, Secure and prosper. Make yourself aware of the various financial aspects and understand the pitfalls.”