New Delhi, January , 2020: The New
Year will see not only the maturing of online shopping but also the addition of
millions of new shoppers as companies try & improve online shopping experiences
in various ways. This Year will mark nearly a quarter-century of the internet
and the many disruptions it has brought about. The phase of disruption will
continue to accelerate with new ideas and innovations. Here is a list of things
you can expect to be introduced or get bigger in e-commerce in 2020:
4. C2M – Digitalization will allow platforms to source directly from factory, connecting consumers to manufacturing and helping consumers to avail the best possible price, in addition to getting a better product customization
5. New e-shoppers: Increased internet penetration will expand the e-commerce market as
users become more familiar about conveniences and benefits of online
6. Tier 2 & 3 Expansion: E-commerce is creating a level-playing field for users in smaller towns and cities. As more and more users are getting online in these centres, they will be the key to the growth of ecommerce in the future
7. Subscription Services: More and more users will sign up for subscription services to regulate delivery and save more
9. Voice Shopping: Voice interfaces and assistants will add to the experience of ordering products
10. Video Shopping: Shoppers are armed with better devices and want enhanced experiences. Videos will fill the void
11. Re-commerce: As the message of recycling amps up, this category will become big - catering to users like students, budget families and more
12. Expansion within Categories: 2020 will see an extension of many more categories as users become more comfortable expanding their shopping carts with newer products. Non-electronics products will also experience a boom as more users have started buying all essential and non-essential products online where they are assisted by a smart recommendation system to help match their demands
13. Product Customisation: Companies will offer choices tailored to your budget, needs and fit
15. Enhanced Content in Local Languages: More and more people will shop in their local languages as e-shopping gets new buyers on board
17. Novel Marketing Strategies: E-commerce companies will customize their marketing plans based on differences between urban and rural buyers, shoppers in big cities and small towns and varied cultural ethos
18. Influencer Shopping: Celebrities, local and micro-influencers will play a greater role in making shopping decisions
19. Shared Commerce: 2020 will see an increase in shared e-commerce as people take up products on rent
20. Drone Delivery: This one has been long in the waiting. 2020 may see drones being used for last-mile delivery in some cases
Let’s gear up for a new and
bigger e-shopping experience in 2020.