New
Delhi, September 16, 2021.
Energy powers the
world. But the emissions generated from fossil fuels have deepened the claws of
the carbon footprint on our planet. Highlighting the importance of
ground-breaking innovation to build a clean-green India, National Geographic in
India is all set to bring forth Tata Motors’ mission to mainstream EV
technology in India, and its efforts to make the country evolve to electric. Titled ‘Evolve to Electric with Tata
Motors’, the exclusive documentary scheduled to premiere on September 18th,
2021 at 7.00 pm on National Geographic will establish the dire need and
evolution of EVs and delve deeper into the genesis of Tata Nexon EV.
The 44-min documentary will highlight Tata Motors’plan introduce an EV
version of its Nexon in 2018 and have it hit the roads in just 12-16 months. Unveiling
the mechanism behind the operations, the film will also take the viewers behind-the-scenes
at Tata Motor’s sprawling state-of-the-art factory in India, showcasing the
making of Nexon EV, focusing on the car performance in different weather
conditions, battery technology, and setting up the charging infrastructure. While
the film articulates the mission of Tata Motors to mainstream the EV revolution
in India, the film will also shed some light on the company’s plans to build
the infrastructure support towards the growth of this entire ecosystem of
electric mobility.
“National Geographic believes in inspiring people through ground-breaking
stories and experiences that help them see, engage and care about the world
through an optimistic, energetic and hopeful voice. With this film, our endeavour
was to bring forth the engaging narrative of Tata Motors; highlighting their innovative
approach to adapt to the discerning Indian consumer and their vision of
creating as ustain able future in the auto-mobile industry, ”said National
Geographic India Spokesperson.
Ahead of the airing, Mr. Vivek Srivatsa, Head-Marketing, Passenger and
Electric Vehicles Business Unit, Tata Motors said, “We are glad to have
partnered with National Geographic, one of the best in the business when it
comes to science, environment and exploration, to bring out the story of Nexon
EV and what goes behind creating an entire EV universe. With #EvolveToElectric
as our philosophy, we wanted a platform that could help us bring out the
message of moving to a more environmentally friendly and future facing mobility
solution, in a credible and authentic manner. This documentary is our ode to
all who have supported us in this journey and we expect it to be a seminal
point in accelerating India towards greater EV adoption. We hope that the show
would be liked by the viewers and would encourage them to contribute in their
own ways to the fast-spreading EV revolution in India.”