New Delhi,
September, 2021.
Hero
MotoCorp
- the world’s largest manufacturer of motorcycles and scooters - has been recognized
by Guinness World Record for creating the ‘Largest Online Photo Album of
People Planting Plants’ .As a part of the Hero Green Drive initiative, a
total number of 132,775images of people planting plants were received to
achieve this prestigious title.
This is the second
consecutive world record by Hero MotoCorp in quick succession after being
recognized by Guinness World Records for creating the
‘Largest Motorcycle Logo’ in August 2021.
The logo was made with 1845 of Splendor+ - the country’s most iconic
commuter motorcycle - at its manufacturing unit in Chittoor, Andhra Pradesh.
The record for the
‘Largest Photo Album of People Planting Plants’ was announced to mark the International
Zero Emissions Day on September 21,
2021 and is in continuation of the celebrations with regard to the
Company’s achievement of the monumental milestone of 100 million vehicles in
cumulative production on January 21, 2021.
Commenting on the occasion, Mr. Malo Le Masson, Head of
Global Product Planning and Strategy, Hero MotoCorp said, “The year 2021 began with a lot of excitement as we celebrated the monumental
milestone of 100 Million cumulative sales. Since then, we have had several
significant milestones such as the 10th anniversary year of the Hero Brand,
Guinness World Records™️ of the Largest Motorcycle Logo, record sales of one
lakh units in a single day and now Guinness World Records™️ title for the
'Largest Online Photo Album of People Planting Plants', with 137,775 plants
being planted and recorded on picture. Through this record, we have
proven that Hero MotoCorp is committed to make our planet greener, while still
abiding to strict covid-19 protocols.”
The GUINNESS WORLD
RECORDS™ attempt for ‘Largest Photo Album of People Planting Plants’ was announced
on July 28 on the World Nature Conservation Day. Several participants including
employees, stakeholders and masses from across India and the company’s global
markets participated in Hero Green Drive by uploading an image of them planting
a plant.
Mr. Swapnil Dangarikar,
Official Adjudicator from Guinness World Records said, “I am extremely delighted to award yet another Guinness
World Records official certificate to Hero MotoCorp for their outstanding
achievement to create the largest online photo album of people planting plants.
With 132,775 photos uploaded to the album, Hero MotoCorp has made a noble
effort to get people to plant plants and thus make everyone a part of an
initiative to make a greener world. Hero MotoCorp, you are once again,
Officially Amazing!”
The GUINNESS WORLD
RECORDS™ Adjudicator was virtually present to witness the world record attempt
and determine the veracity of the activity with support from independent
witnesses, who were appointed as per officialguidelines.
Year 2021 is marked by a
series of exciting initiatives to celebrate the historic milestone of Hero MotoCorp
surpassing 100 million units in cumulative production – one of the fastest global
achievements by an automotive company.
The Company kicked-off
the celebrations in January 2021 when its 100 millionth motorcycle, the Xtreme
160R, was rolled-out of its manufacturing facility in Haridwar, Uttarakhand.
Hero MotoCorp – under
its Corporate Social Responsibility (CSR) platform, ‘Hero WeCare’, has planted more than 2.37 Million trees till date,
conserved 82 Million litres of water, and saved up to 30 Million units of
electricity per year by replacing traditional bulbs with 100,000 LED lights in
various districts.