New Delhi, 29 June 2022.
Inspired by the rich culture and
talent represented by the tribal and indiginous communities of India, we are
extending our collaboration with the Ministry of Tribal Affairs to launch the
second phase of the Going Online As Leaders (GOAL) program. GOAL 2.0 will look
to digitally upskill, connect and empower 10 lakh youth and women from the
tribal communities of the country and will act as a bridge for the socially
marginalized youth with a vast canvas of opportunities using technology that
they otherwise may not have access to. The event was attended by:
Smt. Renuka Singh Saruta, Hon'ble
Minister of State, Ministry of Tribal Affairs and Shri BishweswarTudu, Hon'ble
Minister of State, Ministry of Tribal Affairs have also strongly supported the
program.
Through this program, the identified
GOAL participants will have access to Meta Business Coach - a WhatsApp based
learning bot - that will give the participants an opportunity to learn skills
on how to build and grow their business using Facebook, Instagram and WhatsApp.
To empower the participants to play an active role in the digital economy, the
program will also include Facebook Live sessions in 9 languages by master
trainers on topics like Anti Scamming education, staying safe online, how to
combat misinformation and being a good digital citizen.
Sh. Arjun Munda, Hon’ble Minister of
Tribal Affairs launched the second phase of the Going Online As Leaders (GOAL)
program, which is a joint initiative of the Ministry of Tribal Affairs and
Meta. GOAL 2.0 initiative aims to digitally upskill 10 lakh youth, primarily
focusing on promoting entrepreneurship amongst women from tribal communities of
the country and opening up opportunities for them using digital
technology.
Speaking on the occasion, Sh. Munda
said, “Honorable Prime Minister, Shri Narendra Modi has always spoken about
bridging the digital divide. Digitally empowering India’s tribal communities
would contribute significantly to the socio-economic development of the country
and an important step towards creating a flourishing community of tribal
leaders. The first phase of GOAL has seen changing the lives of tribal
youth through the digital mentorship program. In the second phase, we will
reach out to 10 lakh women and youth entrepreneurs and will also create a
platform for more than 50,000 self-help groups and 10 lakh families associated
with TRIFED to take their products global.”
Sharing his views on
the importance of digital empowerment for the tribal communities, Ajit Mohan, Vice President & Managing Director, Facebook India
(Meta) said, “India’s massive digital
transformation can be complete when even the most vulnerable communities of our
society are digitally empowered. We are deeply inspired by the stories of some
of the Tribal leaders who benefitted from the first phase of GOAL that we
kicked off in 2020. We recognize the wide canvas of opportunity that gets
unlocked when these tribal communities have access to digital tools &
technologies and that is why we are excited to launch the next phase of this
program. In collaboration with the Ministry of Tribal Affairs, GOAL 2.0 will upskill and empower 10 lakh women and youth across
tribal communities to harness the full potential of digital platforms and
tools.”
Speaking on the occasion Sh. Anil
Jha, Secretary, Ministry of Tribal Affairs said,
“Through the GOAL program, women and youth in tribal areas have been able to
showcase their culture and art through social platforms like Facebook. Goal 2.0
will further enable lakhs of tribal women and young people to gain from the
program. The programme is aimed at empowering tribal youth and women to harness
the full potential of digital platforms and enhancing their leadership skills
for driving community development.”
Smt. Renuka Singh Saruta, Hon'ble
Minister of State, Ministry of Tribal Affairs said, “We’ve seen some stellar examples of success from the
pilot phase of GOAL that was kicked off in 2020. The ability of this program to
uplift and empower the women from our tribal and indigenous communities is
deeply inspiring. These women today have access to the same digital tools and
opportunities as some of the large businesses in the country. We wish them
success and encourage more women to come forward and be a part of the program
in the second phase.”
Shri BishweswarTudu, Hon'ble Minister
of State, Ministry of Tribal Affairs said,
“I am delighted that we are expanding the scale of this program to include 10
lakh women and youth. Under the guidance of Prime Minister Modi, we have been
focussed on empowering our youth to further the economic growth and prosperity
of our country. This program is a significant step in that direction.”
Tribal population constitutes about
8.6% of the total population in India. Digitally empowering India’s tribal
communities could contribute significantly to the socio-economic development of
the country and an important step towards creating a flourishing community of
tribal leaders. The first phase of GOAL included inspiring, connecting
and upskilling tribal youth from across the country. As a result of GOAL,
75% of the participants from the tribal community admitted to being able to
better articulate their thoughts to words and saw an improvement in their
interpersonal skills. About 69% were able to leverage Digital Commerce for
increased reach and about 63% said that it helped them understand how to set up
their business.
The programme is aimed at empowering
youth and women from tribal and indigenous communities to harness the full
potential of digital platforms and enhancing their leadership skills for
driving community development. Along with digital inclusion the program aims to
actively contribute to the economy by continuing to support the most vulnerable
communities in tribal districts with a focus on tribal youth and on businesses
led by tribal women in rural areas.
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