Jaipur, 19 January, 2024.

Dabur India Limited, India's leading science-based Ayurveda company, has launched an awareness campaign 'Science in Action' to make consumers aware about the benefits of Ayurveda and healthy lifestyle. It will educate the science behind Ayurveda, under which renowned doctors will share them about the proven benefits of Ayurveda. The campaign will provide scientifically tested facts about Ayurveda so that families can make informed everyday choices and stay healthy.

As part of this campaign and to safeguard the health of future generations, DaburChyawanprash has also launched a mega awareness initiative aimed at safeguarding the health of children across the country. Under this initiative, Dabur Chyawanprash collaborated with a renowned doctor to conduct immunity awareness sessions to educate children about the need to build a strong immune system to fight diseases caused by changing seasons, common bacteria and viruses. The campaign was flagged off today at Jaipur with a special session organized for over 250 Students ofDream's School.

Launching the campaign, Dabur India Limited,Head CSR & Corporate Communications, Mr. Byas Anand said “In an era where holistic well-being is gaining prominence, Dabur aims to bridge the gap between tradition and modernity by delivering authentic and scientifically backed information. With this series “Science in Action”, Dabur is committed to breaking the myths around ayurveda and share research-based evidence to highlight the importance of inculcating Ayurveda and strengthening the trust on Chyawanprash in your daily routine as the easiest and most effective way to achieve a healthy, happy lifestyle.”

The "Science in Action" campaign will leverage in different media platforms like Print, Digital and place special emphasis on social media platforms to reach a wider audience, through a series of engaging videos that delve into the intricate aspects of Ayurvedic principles. Additionally, Dabur, along with renowned Ayurvedic practitioners, will host seminars in schools across 22 cities. These sessions will help young kids understand the importance of Ayurveda for overall well-being, promoting a healthier future.

"All Dabur products have been extensively researched and are providing solutions backed by Science. Dabur Chyawanprash has been studied scientifically, over the years, for its beneficial role in boosting immunity. There are common misconceptions around Ayurveda as well as Chyawanprash, and how it is not backed by science. However, with this series “Science in Action”, we aim at bridging the gap between the current understanding of how Ayurveda and Dabur Chyawanprash have been built and the proven benefits offered.The 'Science in Action' campaign is a testament to our unwavering commitment to evidence-based Ayurveda. Dr Amit Sharma, critical care specialist, Avani Maternity and General Hospital Said.