Gurugram, April 2025.
Samsung, India’s largest consumer electronics brand, has launched
its Home Appliances Remote Management (HRM) tool, a next-generation remote
diagnosis and troubleshooting solution that significantly reduces service wait
times and enhances customer experience.
By harnessing the power of AI-powered remote diagnostics and
troubleshooting, Samsung technicians can now resolve issues faster, reducing
the need for cumbersome in-home visits. This innovative technology not only
enhances customer experience with rapid resolutions and reduced downtime but
also sets a new benchmark for the industry, redefining the future of customer
care and reimagining the relationship between consumers and their smart home
appliances.
“Samsung Service is at the forefront of home appliance diagnostics, leveraging
advanced tools to identify issues with pinpoint accuracy. Through its smart
diagnostics service, customers can get proactive solutions by troubleshooting
and resolving problems remotely, minimizing the need for a technician visit.
This breakthrough significantly reduces wait times, ensures faster resolutions,
and provides timely updates on product maintenance, ultimately enhancing the
customer experience,” said Sunil
Cutinha, VP, Customer Satisfaction, Samsung India.
HRM enables real-time issue resolution with remote counselling, monitoring, and control features for Samsung smart appliances registered on the SmartThings app. SmartThings is a customer-facing app, which works as an appliance operating tool and captures usage patterns. With this innovation, Samsung continues to lead the way in smart device management, making home appliance maintenance more efficient and hassle-free for consumers worldwide. When a customer contacts Samsung’s support team regarding an issue with their home appliance, the HRM system automatically detects the registered device’s model and serial number through Samsung’s CRM (Customer Relationship Management system). Upon activation, contact center advisors can remotely diagnose, monitor, and even control certain appliance functions post customer consent, providing immediate troubleshooting guidance