Gurugram, June 03, 2025.

Samsung, India’s largest consumer electronics brand, has inaugurated its first retail experience store in City Center on MG Road in Indore, further strengthening its premium retail presence across the country.

The store offers an immersive experience to customers with dedicated zones featuring the latest smartphones, tablets, laptops and SmartThings. Here, they can have a first-hand experience of how Samsung's connected devices can transform their lifestyle into smarter and more convenient experiences.

Spread across 1000 square feet, the new store is designed to be a one-stop solution for consumers to experience Samsung’s cutting-edge innovation, connected ecosystem, and premium service centre all under one roof.

Strategically located in City Center, a vibrant educational hub in Indore known for its bustling youth demographic and growing tech adoption, the store aims to deliver emerging technologies and immersive technology experiences to next-gen consumers.

As part of its commitment to customer satisfaction and digital upskilling, this new store will also witness Samsung’s signature ‘Learn @ Samsung’ initiative, following its success across other stores in India. This initiative will offer a range of workshops aimed at empowering consumers, particularly millennials and Gen Z with knowledge and skills to utilize cutting-edge technology. The sessions will cover themes such as AI-enabled photography, productivity, creativity and doodling, providing hands-on experiences with Galaxy devices to enhance user engagement.

“The launch of our first premium experience store in Indore is yet another significant milestone in Samsung’s journey. This expansion is part of Samsung’s broader mission to democratize access to innovation by bringing premium offerings to all. This new store reflects our larger commitment to expanding our premium retail presence and delivering a truly one-stop solution that unites innovation, engagement, and customer satisfaction under one roof,” said a Samsung India spokesperson.

To celebrate the launch, customers visiting the store can avail:

·         Free 30+ subscriptions across leading OTT, music, wellness, and infotainment platforms.

·         Exclusive discounts on 40+ brand gift cards and 25+ top deals from premium brands.

·         Buy 1 Get 1 Free buffet deals across 100+ premium restaurants across India.

·         Paytm First membership rewards, special travel savings on flights, and discounts at 14,000+ restaurants nationwide.

In addition, the store features Samsung Store+, an intuitive digital platform that allows in-store shoppers to access detailed product information and opt for home delivery. A dedicated service centre has also been integrated within the store premises to further boost post-purchase support.