Gurugram, 31^st July 2025.

Samsung, India’s largest consumer electronics brand, is celebrating Independence Day with The Big Bespoke AI Fest, inviting consumers to upgrade their homes with the latest AI-powered digital appliances. Running from August 1 to 17, 2025, this limited-time campaign offers exclusive benefits on Samsung’s Bespoke AI range, which include refrigerators, washing machines, air conditioners, and microwaves. Built to simplify life and last longer, these innovations combine connected intelligence with timeless design, now made more accessible through affordability and benefit.

During the Big Bespoke AI Fest, consumers can enjoy up to INR 50,000 cashback on the newly launched 25kg Bespoke AI Laundry Combo, a fully automatic washer-dryer built for larger Indian households. Samsung is also offering INR 20,000 cashback on its flagship French Door Refrigerator with Family Hub, which brings personalized food management, entertainment, and connectivity into the heart of the kitchen. The wider range of Bespoke AI appliances also comes with attractive savings, including up to INR 20,000on Side-by-Side Refrigerators, up to INR 10,000on Front Load Washing Machines, up to INR4500 on Top Load models, and up to INR 7000 on Frost Free Refrigerators.

To make the upgrade even easier, consumers can avail easy finance options with zero down payment and consumers can also avail a special ‘1 EMI off’ benefit on select refrigerators and washing machines under Samsung’s 20/5 finance scheme, The scheme allows buyers to pay over 20 months with no-cost EMIs, while Samsung covers the first EMI, making the upgrade easier and more affordable.

Adding further value, Samsung is offering industry-leading warranties on its digital appliances. These include a 20-year warranty on the Digital Inverter Compressor in refrigerators and Digital Inverter Motor in washing machines, a 10-year warranty on the Ceramic Enamel Cavity in microwaves, and a 5-year comprehensive warranty on select air conditioners. In addition, Samsung is offering free professional installation on 5 Star-rated Bespoke AI WindFree™ ACs, giving families a head starton comfort and energy savings.

These Independence Day offers will be available on Samsung.com, leading online platforms, and at select Samsung retail outlets across India. This campaign reflects Samsung’s commitment to delivering connected, intuitive, and durable technology that adapts to Indian lifestyles, making this Independence Day the perfect time to upgrade to a smarter home.