Gurugram, August 2025.

Samsung, India’s largest consumer electronics brand, has announce its nationwide ‘Big Celebration, Bigger Screen’ campaign to celebrate the spirit of Independence Day. The campaign will run from August 1-31, 2025, across retail stores and online platforms, offering consumers the chance to upgrade their entertainment experience with irresistible deals on Samsung’s Vision AI Big TVs. Powered by Samsung’s Vision AI, these TVs deliver a refined and immersive home entertainment experience with intelligent picture, sound, and content optimization tailored to user preferences.

Over the years, Samsung has led the way in making festive shopping more rewarding for its consumers, As part of the promotion, customers purchasing select 55-inch and above models from Samsung’s Neo QLED, OLED, QLED, and Crystal 4K UHD TV range will receive a complimentary soundbar worth up to INR 93000 or even a TV worth up to INR 205000. These offers are a part of Samsung’s continued commitment to deliver cutting-edge technology, immersive viewing and unmatched value, making it the perfect time for families to bring home larger-than-life experiences.

Commenting on the campaign, Viplesh Dang, Senior Director and Head of Visual Display Business, Samsung India, said, “Independence Day is a time for families to come together and celebrate what makes India truly awesome. With ‘Big Celebration, Bigger Screen’ offers, we want to make this independence day even more special by enabling families to upgrade to Samsung’s AI-powered Big TVs, which deliver immersive picture quality, cinematic sound, and intuitive features powered by Vision AI. As we continue to lead the market in innovation, we remain committed to making our premium technology more accessible by democratizing the AI viewing experience for consumers across the country.”

To make the upgrade more affordable, Samsung has introduced a strong finance proposition under this campaign. As part of these offers, consumers get an extended warranty of 3 years on the TV lineup. In addition, consumers can avail easy EMIs starting at just INR 2,990 and long tenure schemes of up to 30 months on select 55-inch and above TVs, making it easier to upgrade without compromise. Additionally, Samsung is offering up to 20% cashback across multiple bank partners, along with an exclusive 10% additional cashback for customers transacting via Samsung Axis Bank Credit Cards.

Consumers can walk into any Samsung retail outlet or visit Samsung.com to explore the full range of offers. So, whether users are watching the parade, a blockbuster movie, or simply gathering for a family moment, now is the time to bring home a bigger screen, with bigger reasons to celebrate.