New Delhi, September 25, 2025

The Indian auto market is witnessing an accelerated growth with the onset of the festive season, asthe Navratri begins this year. This festive is special with the much-anticipated GST reduction on two wheelers, easing the cost burden on the first time owners, especially in the commuter segments like 100cc and 125cc where price sensitivity is the highest. Early indicatorspoint to a massive surge in consumer sentiment, particularly in the two-wheeler segment, with Hero MotoCorp witnessing an "unprecedented" wave of customer interest and sales pan-India.

The company reported a significant uptick in activity across its dealerships in the country. Customer enquiries for Hero MotoCorp products have grown exponentially over the last year, driven by heightened interest in post-GST price benefits. This has been complemented by more than 50% jump in showroom traffic compared to the last year.

Commenting on the record festive response, Ashutosh Varma, Chief Business Officer, India Business Unit – Hero MotoCorp said, “The most striking reflection of this festive season is the sharp increase in on-the-spot purchases. On the very first day of Navratri, the number of customers walking into our showrooms and buying a Hero MotoCorp two-wheeler more than doubled compared to last year. The sales that was deferred in the anticipation of new pricing with GST 2.0 has picked up and we are getting clear signs of customer’s strong intent to own a new vehicle without delay. Our newly launched festive range of 12 segment-leading models is driving this surge in demand across Scooters and Motorcycles. The digital traction and enquiries too have been remarkable, with online searches for our products surging all time high numbers jumping upto ~3 times.”

In addition to 100% GST benefits, Hero MotoCorpalso announced passing on surplus benefits to its first-time buyers through their biggest ever loyalty and rewards - Hero GoodLife Festive Campaignto make this festive even more joyous. Aligning with its festive campaign tagline, “AyaTyohaar, Hero peSawaar”, this nationwide campaign will ensure that every new customer is a guaranteed winner with special benefits such as 100% cashback on their vehicle, gold coins, and more.

With a slew of recent launches such as Destini 110, Xoom 160, Glamor X 125, HF Deluxe Pro, Hero MotoCorp has expanded its portfolio with disruptive yet stylish offerings to cater to diverse mobility needs of every day. The company has amped up its production to avoid potential stock-outs due to piqued demand this festive and ensure sustained supply of popular models and color options in the coming weeks.