Mumbai, November 18th, 2019: It was
exactly a year ago when Classic Legends Pvt. Ltd. embarked on a journey studded
with classic motorcycles. The Jawa and Jawa forty two were launched to a
thrilled audience at a glittering ceremony in Mumbai while the Jawa Perak was
showcased as a factory custom.
Today, Classic
Legends celebratedits first anniversary by delivering on its promise of
launching the stunning new Jawa Perak. But, before unveiling the Perak, Classic
Legends also touched upon the achievements of the year gone by. An overwhelming
response to bookings for Jawa Motorcycles ensured the brand was sold out for 9
months, within a few days from the announcement and had to close online
bookings within 40 days of launch. The brand also achieved the distinction of
opening 100 new dealerships in a span of less than 100 days, animpressive
accomplishment for an automobile brand in the country.
Anand
Mahindra, Chairman, Mahindra Group said, "Last year we had the rare opportunity to resurrect an iconic
brand. Jawa represented the desire and yearning in all of us for freedom and
adventure.It’s been a deeply fulfilling year,stirring a thousand memories of
fans who grew up with Jawa and innumerable stories of new owners who will grow
up along them!”
Anupam
Thareja,Co-Founder& Director, Classic Legends Pvt Ltd. said,“It was a proud moment for me and my team
when we launched Jawa this day, last year. From being sold out in a span of
weeks and expanding our dealership base
in record time to launching the Forever Heroes and Jawa Nomads program, it has
been a tremendous year for us. However, we have just scratched the surface and
rearing to go with more new products and offerings. The opportunity to
resurrect Jawa also came with its own set of challenges and we thank the
Kommunity and our customers for keeping their faith enabling us to reach
greater heights with our products and outreach programs.”
The brand
conceived an important element called the #ForeverHeroesinitiative that sets a
charter to give back to the armed forces, making two significant contributions so
far to the Armed Forces Flag day Fund and the families of martyrs of Ladakh
Scouts.
The year
also saw the birth of #JawaNomads, the brand’s ride program with Ibex Trail 2019
giving a chance to riders from across India experience the phenomenal
landscapes of Ladakh while riding to give back to the local communities.
Boman
Irani, Co-Founder & Director, Classic Legends Pvt Ltd.said, ‘It wasalways a dream for my family to see
Jawa grow as a responsible brand and the #RideToGiveBackinitiative is a redemptionof
that sentiment. It was great to see the brand we have nurtured make a
difference to lives of people. The Jawa also has the distinction of bringing me
back to the saddle of a motorcycle after a long time.The last one year has been
thoroughly enjoyable astride a Jawa for me as well as the community.”
Classic Legends Pvt. Ltd. introduced the Jawa
‘Anniversary Edition’ in India, to mark the 90th anniversary of Jawa
Motorcycles. This motorcycle is built as a homage to the glorious
beginnings of the brand in 1929. This edition was limited to just 90 units and
featured a special 90th anniversary colour scheme inspired by the Jawa 500 OHV
the first ever Jawa to rollout in then Czechoslovakia. Every motorcycle will
also feature commemorative emblem on the fuel tank along with its individual
serial number out of 90.
Over the
course of one year, the brand also reignited the spark of all Jawa and Yezdi
riders in the country and united them back as a strong Jawa community with the
biggest ever concurrent International Jawa Day celebrations.
The Jawa
Perak
Jawa Perak a distinctive Bobber embodying the spirit of Stealth,
Vigilante and Dark in a factory custom avatar. Power comes through a 334cc liquid cooled, single cylinder,four stroke, DOHC
engine, producing 30 bhp of power and 31 Nm of torque, breathing out through
signature twin Jawa exhausts, albeit chopped for the authentic bobber stance.
All this power is put to the tarmac via a 6-speed transmission with ratios
optimised to offer a great riding experience through the gears. Housed in a
tweaked chassis with an all-new swingarm, engineered to offer the optimum transverse,
longitudinal, torsional rigidity. Frame and swingarm stiffness have been tuned for
a linear feel, aiding stability over straights and poise along winding roads.This
plays a significant role in improving the handling.
The Perak
is priced at INR 1,94,500
(ex- showroom, New Delhi) and the
booking will begin online at www.jawamotorcycles.com from 1st
January, 2020.
The Perak
is a motorcycle reminiscing the past, yet far ahead of its time. Designed and
developed as a factory custom embodying the spirit of Stealth, Vigilante and
Dark, the Jawa Perak is BSVI compliant. The Perak is a true bobber in spirit
and form. The ‘bobbed’ fenders, chopped exhaust and a floating seat make it the
quintessential bobber.
Speaking
more on the new motorcycle,Ashish Singh Joshi, Chief
Executive Officer, Classic Legends Pvt. Ltd. said, “The last one year has been about
putting smiles on every Jawa lover’s face with the Jawa and Jawa forty two. It
is time for us now to offer more to our customers and the Perak paves the way
for that. A true factory custom, the Perak rewrites the rules for a classic
motorcycle, while keeping the character of a Jawa intact.”