Holi, the festival of colours, is about fun, frolic, yearning for home and reaching out to your friends, families and loves ones. At the same time, the festival is an occasion for brands to launch varied campaigns to remind their consumers and users that they are a part of their big family. While some of these campaigns focus on giving a certain message to the viewers, there are a few that bypass the sermons and simply add to the fiesta called Holi – a festival associated with playfulness, dance and music.

One such campaign was hosted this Holi by VMate, which is a trending short video platform. The Holi campaign, titled #VMateAsliHolibaaz, broke away from the norms of brand promotion on a festival, and hence its appeal was not confined to just the host platform. While the short video platform formally roped in top YouTubers Bhuvan Bam and Ashish Chanchlani, and popular dancer Sapna Chaudhary, for a short movie and a music video, several other online stars from other platforms such as Instagram and YouTube became a part of the same.

A Holi song featuring Sapna Chaudhary went viral and was widely shared across different social media platforms. Noted choreographer Melvin Louis, YouTube/TikTok sensations Awez Darbar and Aadil Khan even performed on the song and posted their videos on their respective platforms. Let’s take a look at the performances by these brilliant dancers: