New Delhi, September 09, 2020.
MediaTek, the world’s 4th largest global
fabless semiconductor company, today reiterated its focus on R&D to enable
‘Make in India’ and ‘AtmaNirbhar Bharat’, during the first Virtual Chapter of
the MediaTek Technology Diaries Knowledge Forum. MediaTek also committed to
enabling the Indian smart devices ecosystem and boosting 5G capabilities to
make great technology available and accessible to everyone, at the interactive session.
MediaTek announced its collaboration with
VVDN Technologies, a leading product engineering, cloud, and manufacturing
company in India, to offer a new range of MediaTek AIoT solutions for home and
office use. As a part of the partnership, smart devices powered by MediaTek will
be rolled out in India in the fourth quarter of 2020. MediaTek and VVDN will be working closely to design,
develop, and manufacture innovative and new-age AIoT solutions, including
camera solutions, home automation solutions, and Voice Assistant Devices /
smart speakers.
According to Mr. Anku Jain, Managing Director,
MediaTek India, “MediaTek leads the
market in chipset technology for Smart Phones, Smart TVs, Voice Assistant
Devices (VADs), Android tablets, feature phones and more. A recent report by tech
ARC also states that amongst chipset manufacturers, MediaTek leads in terms of
adoption of its chipset solution by various OEMs across several devices
including TVs, Smart Speakers, STBs, TWS among others. India remains a key
growth market for us, both in terms of business value proposition and talent
pool. We are keen to enable the ’Make in India’ narrative by collaborating with
indigenous device makers like VVDN Technologies to create smart solutions in
India, targeted at both Indian and global consumers.”
Committed to technology democratisation, MediaTek has
a balanced portfolio across smartphones, smart homes, and other segments. While
smartphones and tablets contribute about 43%-48% of the revenue, 28-33% revenue
comprises of VADs, AIoT, Power Management, Connectivity Solutions like
Wi-Fi and Bluetooth. The remaining 20-25% of the
revenue is led by smart-home and other categories which includes Digital TVs,
DVD Players, Optical Storage, Feature phones, etc. Focused on designing innovative solutions, MediaTek has two R&D centers in
India located in Noida and Bangalore.
According to Mr. Vivek Bansal, President Engineering
and Co-Founder, VVDN Technologies, ““We are excited to work with MediaTek as the
association will contribute greatly towards our ‘Make in India’ initiatives.
VVDN’s collaboration with MediaTek will enable us to work together on
innovative and cost-effective smart devices at our Global Innovation Park (GIP)
manufacturing hub in Manesar which houses an elaborate R&D, design,
engineering and electronic Manufacturing Facility. We look forward to a long
and successful alliance with MediaTek.”
MediaTek Launches Indian Non-Mobile Microsite
At the Virtual Tech Diaries, MediaTek launched its
brand-new microsite for Indian Non-Mobile products (smart devices beyond the
smartphones), depicting its commitment to the
segment and to empower partners in creating solutions for the Indian demographic. The microsite offers detailed information on a variety of
products powered by MediaTek chips, including smart home solutions (AIoT,
set-top boxes, smart TVs, Voice Assistant Devices), retail broadband, education
tablets, POS terminals, biometric devices, and automotive solutions.
MediaTek powers more than 1.5 billion devices a year across some of the world’s leading brands like
Motorola One Plus OPPO, realme, VIVO, Samsung, Xiaomi, Lenovo, Sony,
Microsoft, Paytm, KENT, Broadlink, LG, Google, Amazon and many more. The
product range spans across categories including smartphones, automobile,
surveillance cameras, voice-assisted devices, audio systems, tablets, Smart TVs
among others.
The non-mobile business is taking a significant lead
for MediaTek, with increased uptake in smart home devices. MediaTek has
announced collaborations with smart TV makers like OnePlus, Motorola, realme
among others. Earlier this year, MediaTek and Samsung introduced the world’s
first 8K QLED TV equipped with MediaTek’s custom Wi-Fi 6 chipset, the Samsung
8K QLED Y20 model (Q950, Q900). The flagship TV was the only 8K TV worldwide
supporting Wi-Fi 6 connectivity. The company is currently working with OEMs to
launch MediaTek powered Smart TVs in the coming months.
The year 2020 has been significant for MediaTek with a strong focus on
5G, gaming, R&D, and new launches. Some of the key announcements included :
Also present on the occasion were Kuldeep Malik, Director Corporate
Sales at MediaTek India, Daniel Lin, Deputy Director for Emerging Markets
at MediaTek, Faisal Kawoosa, Founder & Partner at TechArc and Chief Analyst
and Anuj Sidharth, Deputy Director, Marketing & Communications at MediaTek
India.