Gurugram, February, 2026.

Samsung, India’s largest consumer electronics brand, today announced the launch of its 2026 lineup of 100% Bespoke AI WindFree Air Conditioners. The new range comprises 23 models across segments, including the addition of 4 Star air conditioners.

The new lineup, tailored for Indian homes and climate conditions, is a fusion of advanced AI technology, premium design, and smart connectivity. It delivers true comfort by balancing intelligent cooling, energy efficiency and humidity management along with preventive maintenance.

The Bespoke AI WindFree range reflects Samsung’s focus on innovation that enhances everyday living through smarter, efficient, and intuitive home-cooling experiences.

“With our new Bespoke AI WindFree air conditioner lineup, we have redefined home cooling by delivering true comfort that goes beyond cooling. Consumers get up to 30% energy savings through AI Energy Mode, smart connectivity via SmartThings, and preventive maintenance with SmartThings Home Care. Our new range reflects Samsung’s commitment to innovation that addresses the challenges of India’s climate,”said Ghufran Alam, Vice President, Digital Appliances, Samsung India.

AI-Driven Cooling Designed for True Comfort

The 2026 Bespoke AI WindFree air conditioners harness advanced AI-driven innovations that analyse room conditions, usage patterns, and user preferences to deliver consistent comfort with efficiency. Samsung’s WindFree Cooling technology eliminates cold drafts by gently dispersing air through thousands of micro air holes to create an evenly-cooled environment without temperature fluctuations.

Additionally, AI Fast and WindFree Cooling+ intelligently adapts cooling based on need. When rapid cooling is required, the system activates Fast Cooling to quickly lower the room temperature. Once the desired comfort level is achieved, it transitions to WindFree or Dry Comfort mode to maintain ideal conditions while avoiding overcooling.

Energy Savings with AI Energy Mode

Addressing one of the most important purchase considerations for Indian consumers, the new lineup features AI Energy Mode, which optimises cooling performance to deliver up to 30% energy savings. It adjusts compressor operation, temperature settings, and cooling intensity based on learned usage patterns to reduce power consumption without compromising comfort.

The introduction of 4-star models further expands Samsung’s energy-efficient portfolio, offering consumers greater choice while supporting more sustainable energy usage.

Smarter Living with SmartThings Integration

The new range integrates seamlessly with Samsung’s SmartThings ecosystem, enabling intuitive control, automation, and proactive care for enhanced convenience and efficiency. Users can manage their air conditioners remotely through the SmartThings app using features such as Quick Remote, which allows easy control of power, temperature, mode, and airflow directly from a smartphone. The Map View feature provides a visual representation of the home, making it simple to monitor and control cooling across spaces. With Welcome and Away Care, the air conditioners intelligently adjust cooling based on user presence to ensure comfort when at home while optimising energy usage when away.

The lineup is supported by Smart Forward, a service that delivers new features, security updates, and additional AI capabilities through software updates.

For appliance care and easier upkeep, the air conditioners support SmartThings Home Care, a comprehensive appliance management service within the SmartThings ecosystem. This enables the air conditioners to autonomously monitor their operational status, detect abnormalities, and send instant notifications. The service, supported by AI-based diagnosis, also offers insights into appliance usage patterns and alerts users when accessories need replacement, along with purchase links, making maintenance simpler and more proactive.

Proactive Service for Peace of Mind

By identifying potential issues before they escalate and proactively contacting users for troubleshooting, Samsung saves customer’s valuable time and provides peace of mind, ensuring a truly effortless ownership experience. Complementing this is the Proactive Summer Care programme, designed to deliver preventive maintenance support for enhanced cooling, improved energy efficiency, and extended appliance life. With proactive service, the focus is not just on fixing problems but on preventing them altogether.

The new line-up is also compatible with Bixby, Alexa, and Google Assistant for hands-free voice control and a truly connected and personalized home cooling experience.

Dry Comfort for Humid Indian Conditions

The 2026 Bespoke AI WindFree air conditioners – designed for India’s rainy and monsoon seasons – introduce Dry Comfort technology, which intelligently manages humidity without making the room excessively cold. Using humidity sensors and smart refrigerant flow control, Dry Comfort removes excess moisture while maintaining comfortable temperatures to deliver fresh comfort even in highly humid conditions.

This ensures improved indoor air quality, reduces stickiness, and enhances comfort during prolonged humid weather.

Price and Availability

Reinforcing Samsung’s commitment to durability and reliability, the range comes with a 5-year comprehensive warranty on key components and a 10-year warranty on the AI Inverter Compressor, offering long-term peace of mind.

The new range of Bespoke AI air conditioners start from INR 32490 onwards and are available across leading retail outlets and online platforms, including Flipkart, Amazon, and Samsung.com.