New Delhi, May 2021.

IFFCO Kisan Sanchar Ltd (a subsidiary of IFFCO) sold 1 Lakh MT of cattle feed valued at Rs 160 crore during fiscal 2020-21 in its first full year of its operations, as the firm received tremendous response from customers. The company had entered the Compound Cattle Feed business on a pilot basis during financial year 2019-20.

Cattle feed business now contributes about 30% per cent of the total business of IFFCO Kisan and is a major focus of growth fore the company. Buoyed by the huge response from customers for its quality cattle feed, Delhi-based IFFCO Kisan is now looking to further widen its tie-up with third-party manufacturers as well as consider setting up its own feed manufacturing facilities. 

“We already have tie-ups with 7 cattle feed manufacturers. As the customers have put-in lots of faith in our products, we are now looking to tie-up with 5 more manufacturers,” said Mr. Ganesh Dash, National Sales Head, IFFCO Kisan Sanchar Ltd.

He further said the company is also contemplating setting up its own manufacturing plant or take plants on lease for meeting the rising demand for cattle feed. 

“IFFCO Kisan cattle feed is getting such a tremendous response from customers because our entire focus is on quality. IFFCO kisan cattle feed is manufactured from the best of the raw materials using the highest standards of manufacturing and as per the guidelines given by the Bureau of Indian Standards,” Mr. Dash added.

Currently four variants (3 Star 4 Star 5 Star and 10 Star) are being supplied in the market, along with this  Khal and Mix Mawa and Chips are also available in selected markets. Strict quality measures are undertaken through the entire cycle of manufacturing right from sourcing the raw material. As IFFCO Kisan works closely with Farmers, the raw material is sourced directly from the farms which makes it easier to keep a check on the quality additionally Farmer gets a fair price for the produce since intermediary bodies aren't involved. Hence IFFCO kisan is working towards benefiting the Farmers on both sides: Quality Cattle Feed as well as Fair Price for their produce.

All our manufacturing units are accomplished with in-house laboratories to check the quality, Mr. Ganesh said.

“Our Cattle Feed maintains the right amount of Urea Composition. As per the standards, the urea composition in cattle feed should not be more than 1%. High Urea feed available in the market increases milk productivity but has serious negative implications on Calf health, including increase in Cattle Mortality Rate, growing number of  Miscarriages in cattle, and Delayed Conceiving (with more than 100 days of dry period). IFFCO Kisan Cattle Feed has the right amount of Urea, which does not hamper cattle health,” he said. 

Cattle owners also need to understand the importance of feeding cattle on a balanced diet. A balanced feed is always better than the concentrates available in the market. It is cheaper in cost and a complete ration; sourcing these supplements individually and feeding could be a tiresome and expensive procedure.  IFFCO Kisan cattle feed is a balanced mixture of protein, minerals, vitamins, calcium, carbohydrate, etc. and is prepared according to National Dairy Development Board’s guidelines. The feed is manufactured with the best quality grains, brans, molasses, minerals, and vitamins, which are highly palatable to the animals and helps maintain their overall health. 

In association with Indian Farmers Fertiliser Cooperative Limited (IFFCO), telecom major Bharti Airtel and Star Global Resources Ltd, have promoted IFFCO KISAN SANCHAR LTD (IFFCO Kisan). IFFCO holds 72.99 per cent share in IFFCO Kisan.

IFFCO Kisan operates in 4 major verticals - Value-added service provider to farmers; Cattle Feed, Agri Tech, Telecom and Call Centre Services . It entered the cattle feed business with an objective to provide a quality product for improvised cattle health and better milk production. 

IFFCO is one of India's biggest cooperative societies which is wholly owned by Indian Cooperatives. Founded in 1967 with just 57 cooperatives, now it is an amalgamation of over 36,000 Indian Cooperatives with diversified business interests ranging from General Insurance to Rural Telecom apart from its core business of manufacturing and selling fertilisers.