Manipal, 25 May 2021.

“User empathy is extremely important while designing products. Founders need to put themselves in the shoes of their target audience and fully understand their needs in order to deliver a successful product” said Ms. Christina Sarelakos, Product Manager, Google, USA. She was delivering the talk during Webinar on Idea to MVP (Minimum Viable Product): Tools for the Modern Entrepreneur. This program was jointly organized by Manipal Universal Technology Business Incubator (MUTBI) and Manipal Institute of Technology (MIT) at the online platform of Manipal Academy of Higher Education (MAHE), Manipal on 22 May 2021.MAHE Manipal is regularly organizing such programs as part of its initiative on driving National Innovation & Startup Policy (NISP) 2019 for Students and Faculty. About 100 participants from various MAHE institutes and other organisations from all over the country have participated in this webinar. The webinar covered topics on MVP, organization development, domestic & global market and funding. Participants interacted through various questions on Intellectual Property, team building, impact of covid etc. 

“Software Architecture and technology choices are of paramount importance as they affect the evolution and scaling of the product. Architecture trends like domain driven design and microservices can play a key role in bridging the gap between business and engineering and make it possible to scale systems and teams.” said the other resource person Ms. Shruti Venkatesh, Engieering Manager, Capsule, USA. While continuing the webinar session Mr. Aravind Bharadwaj, Principal at Innovation Endeavors, USA said“The pandemic has catalyzed and accelerated innovation across many sectors including digital health, remote work, mobility, and e-commerce. Entrepreneurs should leverage this shift to build category defining companies in these areas.”

MAHE, an Institution of Eminence, is one of the leading multidisciplinary Universities in India offering several programs in Health Science, Science & Technology, Management, Humanities, Liberal Arts and Social Science. MIT, one of the first self-financing Engineering Colleges in the country, is known for providing experiential learning opportunities to students through its major students project program. MUTBI is a Technology Business Incubator (TBI) supported by Department of Science & Technology, Govt. of India. Having more than 20 Institutions, 100 Centers and two TBIs, MAHE Manipal, is emerging as an ecosystem for Innovation, Technology Development and Entrepreneurship. At present, more than 30 startups are operating in the campus of MAHE Manipal.