bajaj Chetak ad
21st October 2019, Jaipur: Bajaj Auto, The World’s Favourite
Indian, presented the new Chetak in Jaipur today.
This pioneering product is a marvel of riveting design, precision engineering and flawless manufacturing, making it a global benchmark in electric scooters. The new Chetak is more than a mere launch; it is simultaneously a homage to a glorious past as also a harbinger of a promising future.
At the unveiling in New Delhi on 16th October 2019, the Chetak Electric Yatra was flagged off by Hon. Minister of Road Transport & Highways, Shri. Nitin Gadkari. Riders on 20 Chetaks will travel approximately 3000 kms through Northern and Western India to finally reach Pune in Maharashtra.
The second leg of the Chetak
Electric Yatra was flagged off by Shri. Rakesh Sharma, Executive Director - Bajaj
Auto today. After the flag-off, the Yatra will visit key locations in Jaipur like
Hawa Mahal, Amer Palace, Jal Mahal, Nahargarh Fort, Bapu Bazar, Jantar Mantar
and City Palace. Post Jaipur the Yatra will also visit the Chetak Samarak in
Chittorgarh besides other major cities in Rajasthan & other states in
Western India before finally reaching Pune.
Iconic Brand
The
original Chetak was more than just a scooter. It pioneered personal transportation
and fulfilled the aspirations of generations of Indians. At its peak, the
Chetak enjoyed unprecedented popularity with waiting periods exceeding 10 years
and a resale value greater than its purchase price! No wonder that more than
1.3 crore Chetaks were sold in India. Its incomparable popularity earned it the
endearing sentiment of ‘Hamara Bajaj’.
Timeless Design
Its
iconic design lends the Chetak with a beauty that transcends time. Simple lines
and smooth surfaces are woven together softly to create a classic style that
democratises distinctiveness.
In
the new Chetak, this timelessness has been updated with exquisite detailing,
the use of premium materials & finishes, and a choice of 6 eye-catching
colours that embellish its familiar form to achieve exceptional visual delight
and touch & feel quality.
Exquisite Features
The new
Chetak features a hypnotic horseshoe shaped LED headlight with DRLs, feather
touch activated electronic switches and sequential scrolling LED blinkers. A
large digital console intuitively displays vehicle information with crisp
clarity. Moreover, fine craftsmanship is visible in the smallest of details -
from handlebar grips, levers and mirrors, to the softly opening of the glove
box and the damped seat closure mechanism.
At the heart of the new Chetak is an
IP67 rated high-tech Lithium Ion battery with NCA cells, The battery is easily charged
using a standard household 5-15 amp electrical outlet. The on-board Intelligent
Battery Management System (IBMS) controls charge and discharge seamlessly. Additionally,
an elegant home-charging station is available at a nominal cost.
The
Chetak offers 2 drive modes (Eco, Sport) and a reverse assist mode to ensure
that all the demands of a rider are satisfied. Regenerative braking via an intelligent braking system that converts
braking heat into kinetic energy helps maximise its range.
The Chetak offers a fully-connected riding
experience by virtue of being embedded with mobility solutions like data
communication, security and user authentication that will enable customers to
have a seamless ownership and riding experience. The Chetak mobile app gives
the rider a comprehensive overview of all aspects of his / her vehicle and its ride
history.
Robust Build
A
rigid frame clad with sheet metal body panels and a tubular single sided
suspension vest the Chetak with the uncompromising strength and durability that
it is famous for. The powertrain similarly employs a unique single-sided cast aluminium
swing arm which houses the traction motor that drives the wheel through a
high-efficiency automated gear box.
Magical experience
Quiet,
clean, comfortable and convenient to ride; elegant yet understated; robust yet
refined. As much as riding the Chetak is an almost surreal experience, so also
is the process of its creation. The new Chetak is made at a state-of-the-art dust-free,
temperature controlled facility at Chakan to exacting standards using the best materials
and cutting edge robotic technology. With a work force comprising 80% women,
this is truly a production line of the future!
Global markets
As the World’s Favourite Indian, Bajaj
is uncompromising in its endeavour to create world class products that are
worthy global ambassadors of Indian automotive engineering. The new Chetak will
over 2020 find presence beyond the shores of India, across the relevant markets
of Europe. It is born and bred to go beyond the objective of earning some
valuable foreign exchange exporting our cost competitiveness towards a higher
purpose of acquiring a fine reputation for our skills in the most ferociously
competitive international arenas.