New Delhi, 04 May 2022.
Dettol, India’s leading germ protection brand, launched its new
campaign for Dettol Intense Cool soap that gives up to 5°C cooler experience
with odour protection leaving skin feeling fresh with every wash.
Dettol Intense Cool soap
along with its trusted germ protection is packed with cooling agents such as
Menthol that generates an icy-cool bathing experience, and an invigorating,
refreshing fragrance. The soap contains naturally derived ingredients and glycerine
to keep skin moisturized and healthy while removing 99.9%
odour causing germs leaving one feeling cool, clean, and fresh.
Commenting
on the new claim, Dilen Gandhi, Regional
Marketing Director, South Asia – Health & Nutrition, Reckitt said,
“Dettol has always been a
strong hygiene partner for consumers, constantly creating products and
campaigns to educate and inform them of the benefits.
Our research indicates, consumers are looking for a solution which gives them
an instant cooling experience to combat harsh summer heat waves. Dettol Intense
Cool is the solution, formulated with a perfect blend of ingredients that will
help add a much-needed cooling effect this summer and elevate consumers'
bathing experience.”
Recommended
by IMA, Dettol Intense Cool soaps are available on
a promotional offer (Buy 3 Get 1 Free). It comes in 75g and 125g sizes priced
at Rs.135 and Rs.225 respectively for a pack of 4 soaps. It is available at all
grocery stores, department stores, pharmacists and leading e-commerce