New Delhi, October
22, 2019: Brilloca, makers of
iconic brand Hindware, has for ayed in the premium tiles segment with their
brand NEOM .The brand boasts a strong network of reliant trade
partners and retailers pan India to offer a premium brand experience through 300
partners in the first year to gain market traction.
NEOMwill
tap the growing premium and super premium tiles category, with an aim to
achieve INR 100 Crore business over the next 12 months. The diverse product
portfolio across premium and super premium range includes GVT, full-body
vitrified wall and floor tiles with 750 SKUs in different sizes, to cater to the
burgeoning needs of discerning Indian consumers. The brand has introduced 5MM
‘Super Slim’ tiles, one of the first brands to introduce such a size in the
country. These ‘Super Slim’ tiles are durable, easy to fix, eco-friendly and
fire resistant, with no chemical or toxic substances.
Commenting on the
launch, Mr. Sandip Somany, Chairman, Brilloca
Limited said, “We at Brilloc a understand that home is centre of life now
and therefore have launched Neom to offer global trends to customers and help
them make their home reflective of their style. We are investing in brands, product
and design innovation, brand stores, technology, nation-wide distribution
channels and integrated marketing campaigns to reach our target consumers. Our
launch theme ‘Making India Beautiful’resonates with our brand ideology and promisesa
beautiful, modern home design solutions with style,
substance and spirit.”
The
brand has carefully entered into a strategic partnership with exclusive
manufacturers to create high quality premium and super premium tiles. The
asset- light model has helped the brand to launch its tiles business in a short
duration of time and bring in its expertise in design and innovation, research &
development.
Mr.
Sanjay Kalra, President and Chief, Bath Products & Tiles, Brilloca Limited said,“We are extremely excited to launch NEOM ,a
niche brand in this cluttered category. We are working closely with the
influencer community such as architects, builders, real estate players to
generate demand on the back of our product innovation. Our ‘Go to Market Strategy’
is to offer state of the art stores with our network of exclusive retailers
across the country to offer premium brand experience to our customers.”
India
is the second-largest tile producer in the world accounting for 7% of the
global production. The tile industry has recorded strong growth owing to
capacity expansion, technology advancement and product portfolio over the last
few years.The key growth drivers include infrastructure development such as
Swachh Bharat Abhiyan, development of smart cities, housing for all and a rise
in the disposable income in the emerging cities.
Brillocais
the leading player in the Indian sanitaryware market with its range of
compelling brands acrossvarious price pointsand the launch of NEOM further
strengthens the company’s range of bath ware solutions in India.