New Delhi, December18, 2023.
MediaTek, the world’s leading fabless
semiconductor company, powering nearly 2 billion connected devices a year, outlined
its commitment to drive the adoption
of future-ready technologies and advancements across 5G, Generative AI, Satellite
connectivity, Automotive, Cloud Computing, Connectivity and advanced 5G solutions
across 5G FWA at the 13th chapterof the MediaTek Technology Diaries themed ‘Powering Incredible Experiences with Futuristic
Technologies’.MediaTek also reiterated
latest announcements including MediaTek Dimensity 9300 and 8300 chipsets,
combing generative AI capabilities.
MediaTek’s broad portfolio comprises of MediaTek
Dimensity for 5G Smartphones, MediaTek Helio G series for 4G gaming
smartphones, MediaTek Pentonic for Smart TV technologies, MediaTek Kompanio for
arm-based Chromebooks, MediaTek Filogic for smart Wi-Fi 6/6E & Wi-Fi 7
solutions, MediaTek Genio for Internet of Things, and MediaTek Dimensity Auto
for innovative automotive technologies among others.
The
event saw insightful interactions around the following technologies-
·
Smartphones –The
MediaTek Dimensity flagship family includes MediaTek Dimensity 9300, 9200+,
9200, 9000+, 9000 system-on-chips (SoCs) and premium family with MediaTek
Dimensity 8300, 8300-Ultra, 8200, 8100, 8050, among others.
·
Smart Devices
– MediaTek is a market leader across digital TVs, smart speakers, Wi-Fi
routers, arm-based Chromebooks and other smart home products.
·
Networking
& Connectivity –Recently
launched Filogic 860 and Filogic 360 solutions deliver Wi-Fi 7 speeds, peak
performance, and always-on reliability. The MediaTek T750 and T830 5G CPE
chipsets enable fast 5G connectivity in homes, businesses with Optical Network
(GPON) and advanced broadband solutions.
·
MediaTek
& NVIDIA Partnership - The collaboration will provide a
global one-stop shop for the automotive industry, designing the next-gen of
intelligent, always-connected vehicles with most advanced AI, connectivity, and
computing capabilities.MediaTek Dimensity Auto is a range of new automotive
solutions with comprehensive portfolio includes Dimensity Auto Cockpit,
Dimensity Auto Connect, Dimensity Auto Drive, and Dimensity Auto Components to
empower smart vehicle technology innovation.
·
MediaTek
Leveraging Meta’s Llama 2 –Aims to build a complete edge
computing ecosystem designed for accelerating AI application development on
smartphones, IoT, vehicles, smart home, and other edge devices.
·
5G Satellite NTN - MediaTek’s
3GPP standards-based 5G Non-Terrestrial Network (NTN) solution brings two-way
satellite communications to smartphones and other devices.Devices powered by
MediaTek MT6825 and Bullitt Satellite Connect include Cat S75 smartphone,
Motorola defy 2 smartphone and Motorola defy satellite link.
The
event witnessed insightful discussions on the transformative role of technology
in everyday life. The fireside chat session, themed 'Brilliant Technology
Transforming Everyday Life,'by Anuj Sidharth, Deputy Director
Marketing and Communication, MediaTek andAnku Jain, Managing Director, MediaTek
India. The session covered topics around MediaTek’s latest announcementsand
transformation over the past five years to its vision for the next five years.
"MediaTek has been at the forefront of
technological innovation, pushing the boundaries of a billion possibilities
with our incredible technology portfolio," said Anku
Jain, Managing Director, MediaTek India. "From being the
frontrunners in diverse 5G use cases to laying the roadmap for AI and Gen AI
integration through our future-ready chipsets, and collaborations with OEMs,
MediaTek has played an integral role in the technology transformation witnessed
in the last half decade. As we look forward to the next five years, we are
excited to divedeeper into next-gen technology advancementsto driveleadership
in the Generative AI era. Our latest innovations indicate our commitment to
powering incredible experiences across our diverse technology portfolio."
The panel discussion, themed 'Next-Gen Technology -
Reshaping India’s Digital Transformation,' moderated by Rajiv Makhniand
panellists included Tarun Pathak from Counterpoint, Faisal Kawoosa fromTechArc,
Prabhu Ram from CMR, andKartik Vasudevan fromGfK. The panel shared an impactful
discussion around the tech trends seen in 2023 along with predictions for 2024.
Tarun
Pathak, Research Director at Counterpoint Research said,“For
any electronics device, we believe that personalized experiences are going be
the real differentiator for consumers going forward. That means deeper
integration of advanced technologies leveraging Artificial intelligence leading
to a seamless, reliable, and personalized experience with a relentless focus on
Ultra-fast connectivity. Hence, companies like MediaTek are nicely
positioned in this space, as the tech industry shifts its focus from smart
connected devices to smartly connected devices”
Mohammad Faisal A., Chief
Analyst at Techarc said, “Digital Transformation is all pervasive in India
which has its own nuances and flavour than rest of the world. In retail DT we have seen it primarily means
accepting digital payments where MediaTek has played a key role by powering 1st
soundbox which has phenomenally increased the uptake. As DT further paces up in India we would
require very specific solutions. At the same, the role of processors will be
significant as users are demanding better experiences which cannot happen
without a capable chip at the core of these products. This will also enable leveraging AI and other
emerging technologies for value addition across digital transformation in
India.”
Prabhu Ram, Head- Industry
Intelligence Group at CyberMedia Research said, “Edge-AI represents a
significant leap forward for augmenting human intelligence. Our ongoing
research at CyberMedia Research (CMR) indicates that by transitioning from
cloud to on-device AI, new levels of hyper-personalization, responsiveness,
privacy, and customization can be unlocked. On-device AI assistants can learn
and adapt to individual user preferences and behaviour, becoming more attuned
and efficient over time, thereby seamlessly getting integrated into our daily
lives.”
Kartik Vasudevan, Director, Client Success Management, India at GfK- An NIQ Companysaid, “With India poised to become the world’s largest smartphone market in the near future, the next-gen technology reshaping India’s Digital Transformation will be on this smartphone engine, driven by the country’s favorable demographics and youth. A large chunk of this shift will be influenced by GenZ as their tech first lifestyle will drive this change. As per GfK’s Consumer Life study conducted in 2023, 58% of surveyed consumers want technology which knows them and can recommend/take actions based on their wants and needs. This is where AI along with high quality performance features and 5G/6G enabled products will play a key role in shaping the country’s digital highway. We see Tier 3 and lower tiers as huge potential to drive this growth.”
"MediaTek's unwavering dedication to innovation seamlessly aligns
with vivo's relentless pursuit of elevating the consumer experience through
delightful innovations. Through a dynamic collaboration with MediaTek, vivo has
unlocked extraordinary opportunities for our consumers, ensuring they enjoy
unparalleled performance,” said Vikas Tagra, Head of Product Management,
vivo India. “The upcoming vivo X100 series will be India's first smartphone
to feature the flagship MediaTek Dimensity 9300 chipset, setting a new
benchmark for cutting-edge technology and user experience.”
The MediaTek Technology Diariesis an interactive,
informative series aimed at demystifying the newest technologies transforming
our daily lives. The series is in tune with MediaTek’s philosophy of making
great technology available to help consumers connect seamlessly with the things
that shape our daily lives by enhancing, enriching, and making us smarter and
healthier.