Gurugram, January 2026.

Samsung, India’s leading consumer electronics brand, today announced its ‘Made for India’ Plus campaign that rewards consumers every time they purchase a Samsung television. This differentiated offering—built around viewing habits and purchase expectations—is designed to deliver value and smarter ownership experiences for Indian consumers. The Plus campaign combines advanced display technologies with content access, service assurance, flexible financing and long-term software support, reinforcing Samsung’s commitment to creating future-ready solutions tailored for India.

The Plus campaign builds on Samsung’s leadership as the world’s No 1 TV brand for 19 consecutive years. It spans Samsung’s Crystal UHD, Neo QLED and OLED television ranges. Consumers gain access to Samsung TV Plus that offers 150+ free national and international channels across entertainment, movies, news and regional content, with no subscriptions or downloads required.

The TVs deliver immersive viewing on bigger screens, powered by Samsung Vision AI for intelligent picture enhancement, with up to seven years of OS upgrades for long-term performance and relevance.

“The ‘Made for India’ Plus campaign reflects our deep understanding of Indian consumers and their expectation for greater value from their purchases. Today’s TV buyers are looking for more than just superior picture quality. They seek longevity, flexibility, smart experiences and trusted service. With PLUS, we bring together innovation, convenience and assurance in a single offering, making premium television experiences more accessible to Indian households,” said Viplesh Dang, Senior Director, Visual Display Business, Samsung India.

As part of the Plus ecosystem, consumers get access to Samsung Care+ for enhanced after-sales service with up to five years of warranty coverage. This includes two years of comprehensive warranty starting at INR 599, supported by 100 percent genuine parts and Samsung’s nationwide service network.

Complementing this is Samsung Finance+, which enables flexible and paperless financing options, including zero percent interest plans. The simplified financing process is designed to reduce purchase barriers while offering convenience at the point of sale.

The Plus campaign has been developed for India’s diverse consumption patterns, growing demand for large screens, and the need for reliable after-sales support. Samsung future-proofs consumer investments by integrating AI-powered viewing enhancements, extended software upgrades and Samsung Knox forsafeguarding user data and privacy through features like Samsung Knox Vault.

This initiative underscores Samsung’s commitment to innovation, consumer-centricity and long-term value creation for Indian households and strengthens its leadership in the Indian television market by offering meaningful differentiation that goes beyond the screen.