Jaipur, October, 26, 2021.
Amazon Prime Music has launched
it’s app in Hindi, following popular demand by users. At present, Hindi is the
most streamed music language on Amazon Prime Music and the consumption of
podcasts is also gradually moving towards Hindi with 4X growth in consumption
since launch in April this year.
The Hindi
interface launch is another reason for Prime customers to celebrate during this
festive season. With this launch, Prime members with Hindi text preference will
unearth a selection of 75 million songs, ad-free and over 10 million podcast
episodes, unlimited offline downloads and a lot more. They can now listen to
chartbuster hits from the movie Shershaah to trending Hindi Podcasts
like Kaatil Doctor, Akbar Birbal Stories, Paisa Vaisa, Khooni and much
more; without any additional cost.Following the Hindi interface for Amazon.in
and Prime Video, now a customer can shop, watch and navigate through their
favourite playlists in Hindi.
Commenting on the launch, Sahas
Malhotra, Director, Amazon Prime Music said, “We are committed to provide
the most personalized user experience and Hindi being the most streamed
language on Amazon Prime Music makes this launch more special. As our Prime member base grew in India and customers started to
enjoy the Hindi experience on Prime Shopping and Prime Video apps, we started
hearing more and more customers requesting to access the Prime Music app in
Hindi as well. This inspired us to start working to customize the experience
for our users so that they can enjoy listening to music and podcasts in the
language of their choice. After all, customers are at the core of everything we
do at Amazon Prime Music.”
The Hindi
interface will be available for Android users and will be rolled out on other
devices as well.
Amazon Prime Music has
transformed the way Indians engage with music and podcasts by offering premium
quality service and ad-free music listening curated for all kinds of listeners
befitting different moods. Earlier this year, they introduced Podcasts on the service.
This was followed by the recent edition of MixTape in association with
T-Series.