New Delhi,
December 2022.
MediaTek, the world’s leading fabless semiconductor
company, powering nearly 2 billion connected devices a year, hosted 11th
Chapter of MediaTek Technology Diaries themed ‘Brilliant Technology the World
Relies On’, focusing on the latest technology trends from MediaTek in
smartphones and smart devices market in India. The company showcased its latest portfolio of cutting-edge
technology and an innovation-based line-up of 5G chipsets, including the latest
MediaTek Dimensity 9200, 8200 and 1080 and other chipsets like MediaTek Helio
G99, Pentonic 1000, Kompanio 520 and 528, Filogic 880 and 380, T800 5G Modem
Solutions among others.
“As India
enters its watershed moment of 5G adoption in 2023, MediaTek is well on track
to drive 5G adoption with our increased commitment towards working with global
as well as Indian OEMs and expanding our R&D facilities in India. We are
playing a vision-led pivotal by creating brilliant experiences through flagship
and premium solutions for everyone, basis their diverse and changing demands.
Today, we can proudly say that MediaTek is becoming ubiquitous in the entire
smartphones and smart devices ecosystem,” said Anku Jain, Managing
Director, MediaTek India.
Key technologies
showcased during the event include:
● MediaTek Dimensity 9200: First smartphone chip to integrate an Arm
Cortex X3 with operating speeds over 3GHz, and the first featuring the Arm
Immortalis-G715 GPU, MediaTek’s HyperEngine 6.0 Gaming Technology, MediaTek
MiraVision 890 enabling intelligent power efficiency, all-day gaming,
ultra-sharp image capturing and support for both mmWave 5G and sub-6GHz
connectivity.
● MediaTek Dimensity 8200: Integrated with an octa-core CPU with four Arm
Cortex-A78 cores operating at up to 3.1 GHz, and powerful Mali-G610 graphics
engine, the chip offers cutting-edge gaming, display, connectivity and picture
quality features in ultra power-efficient 4nm class chip production process.
● MediaTek T800: The superfast and power-efficient 5G thin modem solution
with high-performance 4nm process node delivers ultra-fast 5G speeds for
sub-6GHz and mmWave 5G networks to maximize the battery life.
● MediaTek Pentonic 1000: The latest flagship smart TV system-on-chip
(SoC) designed for 4K 120Hz displays, integrates Wi-Fi 6/6E support, MEMC for
smoother video, a powerful AI processor, Dolby Vision IQ with Precision Detail.
● MediaTek Kompanio 520 and Kompanio 528: These chipsets integrate two premium Arm
Cortex-A76 CPU cores within an octa-core CPU taking performance for entry
Chromebooks to the next level.
● MediaTek Filogic 880 and Filogic 380: Advanced hardware network, full off-load
engine on both Wi-Fi and Ethernet interface.
The event saw
participation from industry leaders bringing insightful interactions around the
key topics:
· Panel 1: ‘Turning India’s 5G
Dream into Reality: Joining the League of Extraordinary’ with
panellists including Prabhu Ram (Cybermedia Research), Tarun Pathak
(Counterpoint Research), Advait Vaidya (Reliance Digital), Sudeep Sahu (Xiaomi
India), moderated by Anuj Sidharth (MediaTek India) where they shared inspiring
and compelling views about the rollout of 5G and 5G enabled devices in India.
· Panel 2: ‘Chasing the Next
Billion: Role of Technology in Driving Faster Adoption of Smart Devices’ with
panellists including Faisal Kawoosa (TechArc), Kartik Vasudevan (Gfk),
Chitranshu Mahant (PrimeOS), Anku Jain (MediaTek India), moderated by Tech
Celebrity - Rajiv Makhni where they spoke about the latest technologies,
insights from the industry and recent consumer trends.
Speaking at the
event, Tarun Pathak, Research Director, Counterpoint Research said, “5G
smartphones have gained a good mind share in India, thanks to the continuous
efforts of the smartphone value chain especially chipset players. Now with the
networks rolling out, we expect this mind share to increase further and people
eventually use 5G services. This will uncover a variety of features, some of
which, we might be unaware of as of now. These features will further diffuse in
the mass market segment faster, driving the overall consumer experience and
expectations. Chipset players will continue to play a major role in driving
this trend”.
Sharing key
highlights from the ‘TECHARC INDIA CONNECTED CONSUMER REPORT 2023’, Faisal
Kawoosa- Techarc, said, “5G is expected to be the bedrock technology of
innovation driven by advanced computational capabilities driven by AI and ML
that will be powered by sophisticated processors in smart devices. The
Indian connected consumer is excited about the advent of 5G in the smart
devices ecosystem that will elate the overall experience. Albeit it comes with
concerns around privacy and limited interoperability. The market is
slowly moving beyond entertainment segment, and we are expecting to see more of
comfort and convenience devices forming the demand in 2023 and beyond.”
According
to Prabhu Ram, Head, Industry Intelligence Group, Cybermedia Research
(CMR), “India today has a strong ecosystem of 5G capable smartphones.
As 5G gets rapidly democratized beyond value for money and into affordable
smartphone segments, it will be truly transformative for India and India’s
digital economy. 5G smartphones will break down the geographic, social and
economic barriers, enabling citizens to get access to quality education,
healthcare, financial services, and public citizen services, amongst others.”
Kartik
Vasudevan, Director, Strategic Accounts, GfK said, “With the launch of 5G
services in October’22 in India, more than 50 cities have 5G network coverage
today. As per GfK’s Market Intelligence insights, 5G handset sales contribute
to 21% of total smartphone sales in offline by volume for Jan-Oct’22(YTD) period,
while during the Diwali month this went up to 27%. “5G is further democratizing
as devices below USD 200 become available. We believe that the Industry will
see a 3X growth of 5G devices by end of next year’’ says Kartik Vasudevan,
Director Sales-GfK India. 5G is the tailwind which will propel the us towards
the next billion connected devices. Whether it is handsets, tablets, smart
watches, Gaming or Home entertainment – 5G will play a key role in changing
lifestyle of Indian Consumer. As per GfK’s Consumer Life Report which measures
consumer lifestyle trends - 62% of Indian Consumers wants technology which
knows them and can make recommendations. Convenience and experience is what the
consumer will look at while switching between retail channels, while marketeers
will have to look at unified experience across different channels.”
Chitranshu
Mahant, Co-Founder at PrimeOS, “It was in the late 2020s that a new colossal user base
emerged for PCs, i.e. students, partly accelerated because of the covid pandemic.
The user and use cases define the performance of a PC - school students, test
prep, job prep, and college students want their favourite apps and faster
internet speed. To provide the learners with the PC they want, we built our own
made-in-India Android-based OS for Laptops - PrimeOS - Loved by 3 million
people in 140 countries. We collaborated with MediaTek and Launched a 4G
enabled Primebook with PrimeOS. The combination of MediaTek and PrimeOS will
help give the students an amazing price-to-performance ratio, value for money
and good performance. The next billion device sales in India will come from
Tier 2 and 3 cities, and high performance and affordability will be the key to
reaching tier 2/3 customers.”
The MediaTek
Technology Diaries is an interactive, informative series aimed at demystifying
the newest technologies transforming our daily lives. The series is in tune
with MediaTek’s philosophy of making great technology available to help
consumers connect seamlessly with the things that shape our daily lives by
enhancing, enriching, and making us smarter and healthier.