Mumbai, January 02, 2023.
Audi, the German
luxury manufacturer, today
announced a 27% growth compared to the last year and witnessed a healthy sales
figure of 4,187 retail units. The uptick was propelled by the 3 popular launches–Audi Q7, Audi A8 Land Audi Q3. The Audi A4, Audi A6,
Audi Q5, Audi Q8, Audi e-tron and Audi e-tron Sportbackre main volume sellers
for the brand. The RS and S performance cars continued strong demand and a good
order bank for 2023.
Mr.
Balbir Singh Dhillon, Head of Audi India, said, “We are delighted
with our performance in 2022 despite hitting roadblocks posed by the global
issue like semi-conductor availability, shipment challenges, etc. At over 27%, our
sales have grown in all segments. 2022 was a strong year for our e-tron range. We
continue to exceed our own estimation and strongly sell all the five electric
cars we offer in India. India’s favourite luxury Q- Audi Q3 made a strong
restart in 2022 and we are confident that its success will continue in 2023 and
beyond. Products like the Audi A6,Audi Q5, Audi Q7, Audi Q8, Audi A8 L and our
RS models continued their strong performance; we have a strong order bank already
for the start of 2023. On the retail front we increased our pre-owned car
facilities to 22 in 2022.”
In 2022,
Audi India announced a one-of-a-kind rewards program –“Audi Club Rewards”
for customers in India. Audi Club Rewards offers exclusive access,
segment-first privileges and bespoke experiences. Audi Club Rewards is open to
all existing owners (including Audi Approved: plus owners) and future customers
of Audi India. One-of-a-kind rewards program in which every interaction with
the brand and partner brands is rewarded. Customers accrue points on their
spends and can redeem these points on any future services and purchases
hassle-free with a single click.
Mr.
Dhillon added,“2023 is going to be another milestone year
for Audi India. With our promising portfolio of volume, performance and electric cars, we will continue to redefine luxury for
our customers. We will have our full-strength of our models back in the country
and are confident of a strong performance in the months ahead.”
Audi India has decisively moved to its goal to emerge as a sustainable
and profitable brand. With customers at the heart of every manoeuvre, Audi
India will continue its strong focus on long-term strategy.
Audi India's current line-up of products include: Audi A4, Audi
A6, Audi A8 L, Audi Q3, Audi Q5, Audi Q7, Audi Q8, Audi S5 Sportback, Audi RS 5
Sportback, Audi RS Q8, Audi e-tron 50, Audi etron 55, Audi e-tron Sportback 55,
Audi e-tron GT and Audi RS e-tron GT.